I'm a physician, and I saw the future of medicine at CES

As a doctor, every day I'm reminded that the way we think about health care is rapidly evolving. We're finally beginning to appreciate that our patients are in fact consumers of healthcare and as such, should be treated in a way that engenders loyalty, engagement and even delight. Our patients are growing increasingly accustomed to a mobile, on-demand, and thoughtfully designed experience in their daily lives from companies like Apple, Amazon, and Airbnb, all striving to serve and retain their customers. We as health care providers are challenged not only by increasing costs, governmental mandates and complexity of care but a customer that has higher expectations of how health care should be.