The head of a trade body representing plastic surgeons believes greater regulation is needed to stop financial promotions tempting people into having cosmetic surgery.
Fazel Fatah, president of the British Association of Aesthetic Plastic Surgeons (BAAPS), says the government should step in to control advertising for cosmetic surgery and ban all special offers and inducements.
Two years ago, BAAPS launched its own poster campaign featuring a giant scalpel to counter the effects of irresponsible marketing. But Fatah would like stronger action.