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Marketing

A Conversation with Ascension's 'Chief Storyteller'

Nick Ragone, JD, shares how Ascension's marketing strategy is driven by the organization's mission and a strong focus on storytelling.

Healthcare CRM: What to consider on the implementation journey

A CRM tool helps companies streamline processes and improve profitability ? most often organizing specific areas like contact management, sales...

Looking Ahead: Healthcare Marketing Trends for 2022

Smith & Jones shares several trends that will be essential to healthcare marketing in the coming year.

3 Fast Facts From a Record-Breaking Marketplace Open Enrollment

"The risk is much lower for participation now, as payers have learned how to price for exchanges," says one industry...

CMS Exchange Plan Rule Addresses Equity, Quality, Standardization

"With this proposed rule, we are working to ensure the Marketplaces are a model for accessible, affordable, inclusive coverage?particularly...

HealthLeaders' Top 5 Strategic Marketing Articles From 2021

This past year, HealthLeaders spoke with healthcare marketing executives from organizations across the country, including those from Mass General Brigham,...

Precision marketing campaign yields 474:1 ROI for AdventHealth

When the pandemic hit in early 2020, financial losses for healthcare organizations were drastic.

Most read Marketing Articles of 2021

These are the top read HealthLeaders' marketing articles for 2021.

Addressing Referral Leakage for Post-Surgical Care

Consumers might be willing to travel a long distance for a particular procedure, or even drive a distance for a...

7 reasons I'm hanging on to Teladoc stock in 2022

Shares of Teladoc Health are trading at their 52-week lows. The stock is down 48% in just six months while...

Digital health startup Transcarent just raised $200M to grow its concierge medical business

The company announced Tuesday that it has raised a $200 million series C round. The round gives Transcarent a valuation...

How health care is turning into a consumer product

Tech and health care have a fraught relationship. On January 3rd Elizabeth Holmes, founder of Theranos, a startup that once...

Adam Hessel named chief creative officer of Ogilvy Health

Ogilvy announced today that Adam Hessel has been appointed Chief Creative Officer of Ogilvy Health. In this role he will...

What COVID-19 Vaccine did you get? You probably don't know its name.

Government rules and trademark restrictions limit drugmakers to odd, sometimes unpronounceable names for new prescription medicines.

Chicagoland's NorthShore, Edward-Elmhurst hospital groups complete merger

The merger will combine nine mostly suburban hospitals under one corporate umbrella and create a network of more than 300...