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How Consumers are Looking to Northside
Lee Echols shares insights on the Northside Hospital brand, recent successful branding campaigns, and new marketing learnings.
Advocate Aurora Health and Atrium Health to Merge into One System
The $27 billion combined system will serve 5.5 million patients across six states.
The Leapfrog Group: 33% of U.S. Hospitals Earn "A" Grade for Patient Safety
The watchdog group also released a report that shows patient experience in the inpatient setting has declined significantly during the...
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MaineHealth Marketing Exec Receives Top Award from Ad Age
The health system was also awarded during the 39th Annual Healthcare Advertising Awards.
UCSF Health / Tia Collaboration Plans 'Women-Centered Healthcare System'
The collaboration links Tia's expertise in retail-based primary care with UCSF's specialty and inpatient facilities.
Shopping for Space, Health Systems Make Over Malls
Nationwide, 32 enclosed malls house healthcare services in at least part of their footprint.
Precision marketing campaign yields 474:1 ROI for AdventHealth
When the pandemic hit in early 2020, financial losses for healthcare organizations were drastic.
DaVita Acquittals Deal a Big Blow to DOJ 'Labor Market Cases'
One observer says the best way to address sketchy labor practices is through civil litigation, not criminal prosecutions.
Marketplace Delivers Third Year of Lower Premiums
Consumers are finding lower costs and more options in many markets.
Top 6 recruitment marketing strategies
With a carefully considered recruitment marketing campaign, you can beat out your competitors for the best and brightest workers out...
Why an online telehealth startup is limiting Adderall
The digital startup Cerebral began prescribing ADHD drugs like Adderall over the internet, after federal rules loosened. But recently, there...
Improved patient experience at Guthrie Cortland Medical Center
New technology is enhancing hospital stays for patients. The Guthrie Cortland Medical Center announced the integration of tablets for patients...
Walgreens, Florida settle opioid costs lawsuit for $683M
ST. PETERSBURG, Fla. (AP) ? The Walgreens pharmacy chain has reached a $683 million settlement with the state of Florida...
FDA puts strict limits on J&J COVID-19 vaccine
(CNN) -- The FDA is limiting the emergency use authorization of the Johnson & Johnson/Janssen COVID-19 vaccine to people 18...
The FDA is proposing a ban on menthol cigarettes
The FDA is proposing a ban on menthol-flavored cigarettes and all cigar flavorings, except for tobacco flavor, the agency said...