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Marketing

Consumer-First Focus at Advocate Aurora Health

Chief brand and consumer experience officer, Kelly Jo Golson, details the strategies behind the health system's consumer-first focus.

Intermountain, SCL Health Announce Merger Plans

The two health systems say they hope to have a definitive agreement finalized by year's end, and to close the...

VP of Marketing and Communications Joins Stony Brook

William Warren will lead marketing and communications for Stony Brook University's academic and research enterprise, Stony Brook Medicine, and Stony...

It's Not Just COVID: Recall Candidates Represent Markedly Different Choices on Healthcare

Exactly where all the leading Republican recall candidates stand on healthcare is unclear.

Wake Forest Baptist Health and Atrium Health Unite Under One Brand

Atrium Health acquired Wake Forest Baptist Health in October 2020.

Cali AG Providers on Data Privacy, Anti-Implicit Bias Training

Stakeholders are urged to take proactive steps to protect patient data, provide perinatal staff with anti-implicit bias training.

The Four Most Important Marketing Questions Every Healthcare Leader Should Be Asking

Discussions about marketing and attracting new patients often focus on promotional tactics like advertising, digital engagement, and social media. While...

Large Employer Benefits Survey Highlights COVID's Impact on Site of Care and Well-Being

More than 90% of employers are concerned about COVID's long-term impact on deferred care and employee mental health.

Apple, Bose and Others Pump Up the Volume on Hearing Aid Options, Filling Void Left by FDA

With an increasing number of hearing aids being sold directly to consumers, advocates are eager for the FDA rules to...

What the Elizabeth Holmes trial is revealing about Theranos

Jurors have been told of forged documents, massive fundraising numbers and other new information that wasn't widely known.

How Facebook hobbled Mark Zuckerberg’s bid to get America vaccinated

Company documents show antivaccine activists undermined the CEO's ambition to support the rollout by flooding the site and using Facebook's...

Theranos whistleblower testifies blood-test machines were about as accurate as a coin toss

SAN JOSE, CALIF. ? Elizabeth Holmes was the founder and face of Theranos, but when it came to the company?s...

CT approves rate hikes for 2022 – though not as large as carriers sought

Connecticut consumers will see higher rates in many health insurance plans next year, though not as much of an increase...

Theranos founder Elizabeth Holmes's trial set to begin

The former CEO faces federal charges of defrauding patients and investors with claims of revolutionary blood-testing technology.

4 ways to use local SEO to attract more patients

With a well-designed health care search engine optimization (SEO) campaign, you can improve your medical practice?s digital presence and attract...