Marketing

Top Hospitals Recognized for Consumer Loyalty, Patient Experience Excellence
Each year, NRC Health conducts surveys and gathers data on net promoter scores to select the winning organizations.
FDA Accelerated Approval Expands Enhertu Indication to NSCLC
AstraZeneca/Daiichi drug becomes first specifically approved for HER2 mutant NSCLC.

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Leaders Review the Importance of the Patient Experience
Leaders at Hutchinson Clinic knew they had to keep patient experience in the forefront in order to ensure the success...
UnitedHealthcare's Bind Plan Rebranded as Surest
The health insurer is introducing a new plan nationwide for self-funded employers and in 11 states for fully insured employers.
Healthcare Providers Use New Strategies, Technology to Make Meaningful Connections
New York City's Mount Sinai Health System is launching a digital health program aimed at relaying teenager-friendly messaging for teenagers...
Virtua Marketing Campaign Leads to Colonoscopy Screening Increase
The "Class of '93 Colonoscopy Campaign" created a 68% increase in colonoscopy leads.
Facebook Parent Company Accused of Enabling Patient Tracking Via Hospital Web Sites
Dual lawsuits allege ads were tailored to patients based on their health information
CNY residents criticize Upstate, Crouse for evading federal scrutiny before hospital merger
Syracuse, N.Y. ? Upstate University and Crouse hospitals were criticized at a public forum Thursday night for trying to evade...
Opinion: Amazon's acquisition of a medical firm may not disrupt healthcare, but could disrupt your life
When you hear Amazon talking about reinventing how you get medical treatment, you should be afraid. Very afraid.
Hospitals furloughed and laid off hundreds. Some executives still saw pay increases.
Hospitals furloughed and let go of hundreds of employees during the height of the pandemic in 2020, when forced shutdowns...
CDC announces sweeping reorganization, aimed at changing the agency's culture and restoring public trust
(CNN) -- Big changes are coming to the CDC, where director Dr. Rochelle Walensky met with senior leadership at the...
OH judge rules Walmart, CVS, Walgreens must pay a combined $650.6M for damages related to opioid crisis
(CNN Business) -- Walmart, CVS, and Walgreens must pay a combined $650.6 million to two Ohio counties for damages related...
CHI Saint Joseph Health mourns passing of Jeff Murphy
CHI Saint Joseph Health is mourning the loss of Jeff Murphy, vice president for Marketing and Communications for the Lexington-based...
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