Marketing

Using AI in CRM: How to Make Customer Relationship Management Work in Healthcare
Virtua Health is using AI technology to fine-tune its messages to patients, giving them access to the right information at...
5 US Health Systems Named Among World's Top Ethical Companies
Among the 135 organizations recognized are notable healthcare organizations from across the globe.

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Mental Healthcare by Video Fills Gaps in Rural Nursing Homes
Patients don't have to travel to a clinic. They don't even have to get cleaned up and leave their bedrooms.
Civica Rx to Supply California's $30 Insulin
CalRx will offer biosimilars for Glargine, Aspart, and Lispro, which are expected to be interchangeable with Lantus, Humalog, and Novolog...
Video: HealthLeaders Weekly Wrap
The Weekly Wrap, HealthLeaders' new video series, brings you a quick look at what we're covering around the healthcare industry.
Medicaid Health Plans Try to Protect Members — and Profits — During Unwinding
With states poised to start disenrolling Medicaid enrollees in April who no longer qualify, insurers hope to keep those still...
Celebrate Women Healthcare Leaders During International Women's Day 2023
Celebrate Women Healthcare Leaders During International Women's Day 2023.
New liver transplant rules yield winners, losers as wasted organs reach record high
The number of life-saving liver transplants has plummeted in some Southern and Midwestern states that struggle with higher death rates...
Senators are cracking down on telehealth companies sharing sensitive health data
In the wake of the FTC's recent $1.5 million settlement with GoodRx for disclosing health data with Facebook, lawmakers have...
Medicaid renewals are starting. Those who don't reenroll could get kicked off
As of April 1, states can once again begin removing people from their Medicaid rolls. Estimates suggest that nationwide, between...
Baystate Health responds to arrest of doctor charged with child pornography
The head of Baystate Health has issued a public statement following the arrest last week of one of its family...
75% of marketers plan to boost TikTok ad spending this year
Companies in nearly every sector are expected to increase their spending on TikTok in 2023. Technology and electronics are set...
Rite Aid expands retail delivery partnership with Amazon
The new service applies to a large selection of products including groceries and cosmetics.
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