Marketing

Blue Shield of California, Venus Williams Team Up to Address Implicit Biases in Healthcare
The nonprofit health plan's advertising campaign, titled "Hear Me," will feature Williams among several other women who will address topics...
Online Patient Self-Scheduling Drives Growth of Inspira Health
54% of appointments booked online have been for new patients.

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How Nurses are Urging the Unvaccinated to Reconsider
Unless pressure on healthcare facilities and workers eases, 'our health system is in peril,' AACN president warns.
LifePoint Health/Kindred Healthcare Acquisition to Launch New Company ScionHealth
ScionHealth will launch via a combination of Kindred?s long-term acute care hospitals and 18 of LifePoint?s community hospitals.
23andMe Will Spend $400M to Acquire Lemonaid Health
The consumer-focused genealogy researcher says the acquisition will advance its "vision of individualized primary care that empowers consumers to live...
Yelp Ratings of Healthcare Facilities May Reveal Death Rate Disparities
Unfiltered online repositories such as review sites and social media can contain valuable patient feedback, researchers said.
The Public Backs Medicare Rx Price Negotiation Even After Hearing Both Sides' Views
The argument that drug companies need to charge high prices to develop new drugs does little to change that sentiment.
Five trends in digital health transformation
We live in a digital age, so it?s not surprising that the healthcare industry follows suit. From the data-driven insights...
How mental health brands are marketing amid COVID burnout
The long-term toll of more than a year and a half of COVID-19 stress and anxiety is helping to bring...
J&J is using a bankruptcy maneuver to block lawsuits over baby powder cancer claims
Johnson & Johnson is drawing criticism after using a controversial bankruptcy maneuver to block roughly 38,000 lawsuits linked to claims...
Theranos blood-test machine demos for VIPs rigged to hide any failures, court told
Theranos blood-testing machines, which prosecutors claim failed over 51% of the time, provided no indication if things went awry during...
A 30-year campaign to control drug prices faces yet another failure
Democrats have made giving government the power to negotiate drug prices a central campaign theme for decades. With the power...
Study names Virtua Health among nation’s top health-care brands
Virtua Health, South Jersey?s largest health system, is ranked among the country?s best health-system brands in a recent report. The...
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