Looking Ahead: Healthcare Marketing Trends for 2022
Smith & Jones shares several trends that will be essential to healthcare marketing in the coming year.
It's All About the Consumer: Healthcare Marketing Executives' Focus for 2022
Individualized care messaging is a high priority for healthcare marketing executives.
How Consumers are Looking to Northside
Marketing plays a significant role for Northside Hospital, a nonprofit health system headquartered in Atlanta, Georgia. The five-hospital health system has focused on a few marketing campaigns in recent years, with a focus on more than just driving consumers to their locations.
3 Societal Shifts Healthcare Chief Marketing Officers Better Own
Marketing through the Great Migration, the Great Resignation, and the Digital Divide.
How Banner Health Uses Technology In Its Marketing Strategy
Chief marketing officer, Alexandra Morehouse, shares how the health system utilizes technology in its at-scale, consumer-first marketing strategy.