Healthcare institutions are twice as likely to experience data theft than other sectors, and already see 3.4 times more security incidents, according to a study released today by Raytheon and Websense. Why is healthcare so popular with attackers? Perhaps because the balance sheet tips in their favor. Medical records are very desirable on the black market, because medical records, themselves, may be a treasure trove of PII, financial information, and insurance numbers. The exact figures vary, but while basic PII may run for just $1 on the black market these days, Jim Trainor of the FBI Cybersecurity Division told CBS News in February that "PHI records can go from 20 say up to -- we've even seen $60 or $70."