Enhancing the patient's digital journey in 2016

Consumerism has been a trending topic in healthcare for several years. Some warned that the increase in consumer research could negatively affect doctor-patient relations, as patients felt empowered to challenge practitioner wisdom through their new found online knowledge. While others extolled the benefits of it, as it might force doctors to take a hard look at their off-the-shelf treatment plans and come up with better solutions for patients. Consumerism was born, but not fully baked. Fast-forward to last month, and we see consumerism expanding in healthcare quickly. Geisinger announces refunds for unsatisfied customers! It's shocking! It's alarming! It's… nothing new, especially if you've been living in the world of the consumer.