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The Winning Edge: Increasing Your Business Footprint Through Technology

Analysis  |  By Amanda Norris  
   February 28, 2025

During these uncertain times, health systems won't embrace new technology unless there's a firm understanding of ROI attached. Here's how to find it.

When it comes to new technology, healthcare leaders need a good, sound business plan to move forward.

This is especially true with virtual care, which was the sweetheart of the rodeo during the pandemic, when providers needed to reduce pressure on hospitals and patients wanted to access care from home. Federal and state regulators even reduced telehealth restrictions to allow more access, and payers like CMS relaxed their rules to reimburse for more virtual care services.

But now that the pandemic has passed, the pendulum has swung back. Many COVID-era waivers have expired, patients are expressing a desire to see their doctors in person, and healthcare executives are tasked with revising or even redefining how virtual care services can be sustained and scaled.

So how do health systems and hospitals define the ROI of a telehealth platform or digital health tool in this day and age? Clinical outcomes, provider workflows and workforce shortages are all part of the recipe, but there also has to be a financial benefit. Can all of these interests co-exist in a business plan?

In this webinar, HealthLeaders takes a deep dive into this issue with David Higginson, EVP and Chief Innovation Officer at Phoenix Children’s Hospital, and Stephen Hunter, VP of Digital Strategy and Innovation for the Allegheny Health Network, part of Highmark Health.

Watch it here:

Amanda Norris is the Director of Content for HealthLeaders.


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