If you’ve been following recent news, you’ve probably seen the fuss being made about the “bidding war” between some of America’s biggest corporate players, including UnitedHealth, CVS and e-commerce behemoth Amazon. But those with an ear to the ground know that this is only the latest development in an escalating land-grab for one of America’s fastest-growing industries: home medical technology. The subject of the most recent episode? The $8 billion sale of Signify Health (subscription required), a home healthtech and analytics company, to CVS Health.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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