More than 40 financial leaders gathered for the fourth annual HealthLeaders Media CFO Exchange in August 2014 shared their experiences and ideas for revenue growth in a difficult environment. Healthcare organizations seek costs cuts and efficiencies wherever possible, but the financial executives attending the Exchange agreed that cost-cutting must be complemented with revenue growth. Financial growth requires a keen understanding of changing reimbursements and the impact of value-based payments; smart strategic bets; and financial, operational, and clinical teams who are willing to pull together.