Marketing executive Mathew Evins lived with chronic back pain for eight agonizing years. He described it as "excruciating." By 2024, he had trouble just walking. He had exhausted non-invasive treatment, and his doctors agreed he needed surgery.
His insurance company had other ideas: "They went back to my surgeon and said, 'Your patient needs another six weeks of physical therapy,'" Evins said.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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