There is a boom in urgent care centers and stand-alone emergency rooms in El Paso, as competition for market share heats up ahead of next month's enactment of key provisions of the Affordable Care Act. El Paso has long suffered from one of the worst doctor shortages in the nation, which means doctors are often overworked, waiting rooms are crowded and scheduling medical appointments can be difficult. It also means the demand for low-cost, walk-in urgent care centers is growing, and the El Paso market has caught the eye of out-of-town health care companies and local hospital chains, as well as enterprising doctors.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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