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Hospitals’ Dallas-Fort Worth ad spending in good shape

By The Dallas Morning News  
   August 11, 2010

Hospitals' Dallas-Fort Worth ad spending in good shape The weak economy has siphoned money from advertising budgets in most major industries, but local hospital advertising has remained steady, thanks to one company. Texas Health Resources, the largest hospital system in North Texas, accounted for about half of not-for-profit advertising spending last year.

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