The longtime corporate executive entered the college lecture hall to make a pitch the medical students had probably heard before: He was offering good starting salaries, well-financed research opportunities and rewarding work with patients in great need. But this was not a recruiting trip for some pharmaceutical company or private hospital system. The executive, Robert A. McDonald, formerly chief executive of Procter & Gamble, runs the government's second-largest agency, the Department of Veterans Affairs. And he has been crisscrossing the nation looking for doctors-in-training to fill staffing shortfalls that over time could jeopardize care for millions of veterans.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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