Through its blog, Facebook page, and Pinterest board, the Texas-based freestanding emergency center operator is promoting and supporting its expansion.
Neighbors Emergency Center in Longview, TX, took a neighborly approach to its grand opening on Saturday.
The family-friendly event featured free food, several giveaways, and activities. The organization promoted the event in the local media and on its Facebook page, which has nearly 8,000 likes.
The Longview center, which officially opened on June 28, is the newest location for the rapidly expanding Neighbors Health System, which runs a series of 24-hour freestanding emergency centers throughout Texas.
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"We are proud to serve the Longview community," Chief Nursing Officer Lauren Cotton said in a media release when the center first opened. "Neighbors' focus is to make lives better for patients by providing them with a more personalized 24-hour emergency care experience while offering the same level of access and services as a hospital-based emergency room."
Neighbors Emergency Center also promoted the new location on its "Best Neighbors Ever" blog, which features content geared toward health families. Topics include healthy recipes, health and fitness, content for kids, contests, news, and staff picks.
"Download coloring sheets for the kids, learn the proper post-run stretches, or see where our doctors like to go for lunch in your city. There is truly something for everyone here. We are excited to welcome you to the NEC family, a group of individuals committed to your health, well-being and community."
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NEC provides even more digital engagement on its Pinterest page, where it has aggregated posts on topics such as "Texas Hiking" and "Houston Foodies," in addition to typical health and wellness topics.
Neighbors has more than 25 in Texas, in cities including Houston, Austin, El Paso, Beaumont, and the Permian Basin. The health system says it plans to open more centers College Station and Colorado in 2016.