With the ominous voice-over and music usually associated with political attack ads, a hospital group is trying to get ordinary Virginians stirred up about a seemingly arcane regulatory bill before the General Assembly. "The General Assembly is voting on legislation that will financially ruin your local hospital," begins the TV ad running in the western half of the state. "Putting lives at risk, impacting life-saving medical procedures for young and old. Eliminating emergency services that save lives. Good-paying jobs gone. Your local hospital could close. You'll pay more for medical care and get less. Call your legislator now."