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Will including prescription drug prices in ads drive down prices?

By Pacific Standard  
   May 16, 2019

Starting this summer, when Americans see ads for prescription medications on TV, they'll likely also see the medicine's sticker price, in a sentence displayed at the end of the ad. It'll look something like this: The list price for a typical course of treatment with Drugoxone is $8,000. If you have health insurance, your cost may be different.

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