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publication date

Marketing
Virtua Marketing Campaign Leads to Colonoscopy Screening Increase
Melanie Blackman | August 05, 2022
The "Class of '93 Colonoscopy Campaign" created a 68% increase in colonoscopy leads.
Human Resources
Atrium Health Recognized for DEI Infrastructure
Jasmyne Ray | July 29, 2022
The system?s diversity, equity, and inclusion efforts elevate its dedication to its mission.
Post-Acute
3 Ways to Help Dementia Clients Maintain Their Dignity
Jasmyne Ray | July 22, 2022
Visiting Angels? Caregiver of the Year, Paula Perez, was recognized for her compassion in caring for her clients with dementia.
Post-Acute
CMS Revises Methodology for Calculating Staffing Star Rating
Jasmyne Ray | July 20, 2022
6 new safety measures apply to weekend staffing and staff turnover.
Post-Acute
Patients, Caregivers More Likely to Agree on Severity of Pain, Depression, and Anxiety 50 to 60% of the time
Jasmyne Ray | July 15, 2022
Older adults and their caregivers are more likely to agree on physical symptoms than psychological.
Innovation
Nicklaus Children's Uses Wayfinding to Start its Digital Health Journey
Eric Wicklund | June 28, 2022
The Florida-based health system will use the wayfinding platform to create the foundation for a more extensive patient portal.
Nursing
Fellowship Winner Bailey Ferris Plans to Center Research on Improving Quality of Care for Trans, Nonbinary Patients
Jasmyne Ray | June 23, 2022
For a provider unfamiliar with the transgender/nonbinary community, having conversations with patients can be difficult, Ferris acknowledges.
Telehealth
Creating Digital Engagement to Achieve Better Patient Outcomes
Eric Wicklund | May 17, 2022
The Community Hospital of the Monterey Peninsula is using digital health tools to improve care coordination and management with patients...
Technology
Texting Between Clinicians Has Upsides and Downsides
Scott Mace | May 13, 2022
A new study out of the Regenstrief Institute finds doctors critical of the high volume of texts, while nurses are...
Strategy
Here's to Hoping: Adena Health Substance Abuse Program Tackles the Opioid Crisis in Rural Ohio
Jasmyne Ray | May 11, 2022
Southern Ohio has been the epicenter of the opioid crisis, with record-breaking rates of overdoses and deaths.
Marketing
How Consumers are Looking to Northside
Melanie Blackman | May 09, 2022
Lee Echols shares insights on the Northside Hospital brand, recent successful branding campaigns, and new marketing learnings.
Marketing
MaineHealth Marketing Exec Receives Top Award from Ad Age
Melanie Blackman | May 06, 2022
The health system was also awarded during the 39th Annual Healthcare Advertising Awards.
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