Skip to main content

COVID-19:

  • Covid's Wake-up Call
  • Hospitals Form Key Alliances During Pandemic
  • Leading in a Crisis
  • Hospitals Stressed
  • Topics
    • COVID-19
    • Telehealth
    • Strategy
    • Finance
    • Revenue Cycle
    • Innovation
    • Clinical Care
    • Nursing
  • Council
    • Nurse Leadership Council
  • Events
  • Resources
    • Free Webinars
    • HealthLeaders Magazine
    • Whitepapers
    • Fact File
    • Intelligence Reports
    • Exchange Insight Reports
    • Industry Focus Reports
    • Roundtable Reports
    • One Minute Matters Videos
    • HLM Podcasts
  • Subscribe
  • Search form

marketing


  • Covid-19
  • Revenue Cycle
  • Strategy
  • Technology
  • Telehealth
  • Finance
  • Innovation
  • Clinical Care
  • Nursing

publication date

Technology
PHI for Marketing
Revenue Cycle Advisor | December 03, 2020
Written authorization from patients is required before their PHI can be used for marketing purposes.
Strategy
Why Partners HealthCare Rebranded as Mass General Brigham
Steven Porter | December 02, 2019
The new brand identity aims to highlight the system's two prestigious academic medical centers.
Strategy
Outcome Health to Pay $70M to End Fraud Probe
John Commins | October 31, 2019
Among the allegations, former executives at Outcome lied to outside auditors about revenue for 2015 and 2016 in order to...
Innovation
Telehealth: Consumers Just Don't Know About You! Lessons for Health Systems
Mandy Roth | October 28, 2019
While consumers give virtual care high rankings, according to a study from J.D. Powers, lack of awareness presents a huge...
Strategy
How SSM Health Is Unifying Its Internal and External Identity
Steven Porter | September 19, 2019
With care delivery sites across four states, the system's regions often acted independently. That changed as the system reconfigured itself.
Innovation
How Banner Health Ties Executives' Bonus Pay to Its Reputation: 4 Steps
Mandy Roth | July 30, 2019
One-hour responses to online comments, calling customers with negative experiences, and shared risk for success are key parts of the...
Clinical Care
US News Names 2019-2020 Best Children's Hospitals
HealthLeaders Media Staff | June 18, 2019
Boston Children's Hospital tops the coveted list as the nation's No. 1 pediatric medical center for the sixth straight year.
Finance
IBD Rx Tied to Pharma Payments to Docs
MedPage Today | May 20, 2019
Among over 3,000 GI physicians, 99% received at least one payment.
Clinical Care
70% of Patients Call Online Reviews Crucial in Selecting Healthcare Providers
Christopher Cheney | April 29, 2019
The primacy of online reviews in the marketing of medical practices is the 'new normal,' according to a recent survey.
Finance
Why Payment Options Should 'Resonate' With Patients
Alexandra Wilson Pecci | April 02, 2019
Use segmentation to tailor payment options to patient's needs and preferences.
Finance
4 Ways to Stop Losing Patients Over Medical Bills
Alexandra Wilson Pecci | March 12, 2019
New research finds that mothers who receive a surprise out-of-network bill after having their first baby have 13% higher odds...
Clinical Care
Healthcare Marketing Expenditures Increase $12.2 Billion Over Past Two Decades
Christopher Cheney | January 11, 2019
Pharmaceutical company marketing to healthcare professionals accounted for the largest portion of spending, set at $20.3 billion in 2016.
Load More
hl logo

Useful Links

  • Advertise
  • Contact Us
  • About HealthLeaders
  • Resources
  • Manage Subscriptions
  • Career Center
  • Magazine Archive
  • Shop

Our Brands

  • AHCC
  • ACDIS
  • DecisionHealth
  • HCPro
  • HealthLeaders
  • PSQH
  • NAHRI

Our Stores

  • DecisionHealth Medical Coding & Billing
  • DecisionHealth Home Care
  • HCPro
  • HealthLeaders
  • Contact Us
  • Privacy Policy
  • Terms of Use
  • Copyright © 2021 - HealthLeaders, an HCPro brand