StrategyCullman Regional Medical Center Announces New Chief Marketing Officer
Healthcare veteran, Todd Goodall, will lead the health system's marketing and sales team to create strategic initiatives for hospital growth.
StrategyHemmed In at Home, Nonprofit Hospitals Look for Profits Abroad
Around three dozen of America's elite health systems are searching with a missionary zeal for patients and insurers able to...
MarketingSummit CityMD Unveils New Brand Identity, Logo
The physician-owned and physician-led integrated primary care organization will now be known as Summit Health.
StrategyCatholic Health COO Discusses Rebranding Decision
Dennis Verzi, COO of Catholic Health, formerly known as Catholic Health Services of Long Island, details the strategy behind the...
Covid-19Companies Pan for Marketing Gold in Vaccines
But some object to facilities using vaccines as a marketing tool.
TechnologyPHI for Marketing
Written authorization from patients is required before their PHI can be used for marketing purposes.
StrategyWhy Partners HealthCare Rebranded as Mass General Brigham
The new brand identity aims to highlight the system's two prestigious academic medical centers.
StrategyOutcome Health to Pay $70M to End Fraud Probe
Among the allegations, former executives at Outcome lied to outside auditors about revenue for 2015 and 2016 in order to...
InnovationTelehealth: Consumers Just Don't Know About You! Lessons for Health Systems
While consumers give virtual care high rankings, according to a study from J.D. Powers, lack of awareness presents a huge...
StrategyHow SSM Health Is Unifying Its Internal and External Identity
With care delivery sites across four states, the system's regions often acted independently. That changed as the system reconfigured itself.
InnovationHow Banner Health Ties Executives' Bonus Pay to Its Reputation: 4 Steps
One-hour responses to online comments, calling customers with negative experiences, and shared risk for success are key parts of the...
Clinical CareUS News Names 2019-2020 Best Children's Hospitals
Boston Children's Hospital tops the coveted list as the nation's No. 1 pediatric medical center for the sixth straight year.