marketing
publication date
Pharma
Pharma Spends More On Ads Pushing Low-Value Drugs
A new study highlights the complex dynamic between consumer advertising for prescription drugs and patients and clinicians.
Pharma
Bipartisan Senate Bill Aims to Curb Drug Patent Abuse
The bill 'puts an end to practices that prioritize profits for pharmaceutical companies ahead of Americans' health.'
Post-Acute
Q&A With Caring Senior Services COO Jeff Bevis
Bevis spoke with HealthLeaders about the importance of technology and the role branding and messaging plays in private duty marketing.
Pharma
Amazon Pharmacy Launches Very, Very Low-Cost Prescription Drug Service
RxPass will cost $5 a month for an unlimted supply of ALL commonly used drugs in its generic and off-brand...
Marketing
The Christ Hospital Health Network Promotes Interim Marketing Exec
Jenny Collopy has served as interim VP and chief marketing and communications officer since July 2022.
Payer
Where Medicare Advantage Marketing is Coming From
Marketing practices have caused CMS to put rules in place to curb deceptive or inaccurate ads.
Pharma
Bernie Blasts 'Unacceptable Corporate Greed' As Moderna Mulls 4X Price Hike for COVID Vax
Quadrupling the price of COVID-19 vaccine would make it too expensive for millions of Americans, the Vermont Independent says.
Marketing
Healthcare Marketing Execs Share Their 2023 Strategies
Eight health system and hospital marketing executives weigh in on what their teams will focus on during the upcoming year.
Revenue Cycle
Want a Clue on Healthcare Costs in Advance? New Tools Take a Crack at It
New efforts are underway an ongoing movement to make prices and upfront cost comparisons possible in a business known for...
Marketing
6 Successful Marketing Strategies Shared During 2022
Healthcare marketing execs kept consumers top of mind this year while implementing strategies to engage with and meet consumer expectations.
Marketing
2022 End-of-Year Snapshot: Most Read Marketing Articles
Check out the most-read marketing articles from the past year.
Payer
CMS Targets Prior Authorization, Marketing in Medicare Advantage Proposed Rule
The American Hospital Association (AHA) and Better Medicare Alliance (BMA) both support the agency's effort to improve Medicare Advantage (MA).