marketing
publication date
Innovation
How Banner Health Ties Executives' Bonus Pay to Its Reputation: 4 Steps
One-hour responses to online comments, calling customers with negative experiences, and shared risk for success are key parts of the...
Clinical Care
US News Names 2019-2020 Best Children's Hospitals
Boston Children's Hospital tops the coveted list as the nation's No. 1 pediatric medical center for the sixth straight year.
Finance
IBD Rx Tied to Pharma Payments to Docs
Among over 3,000 GI physicians, 99% received at least one payment.
Clinical Care
70% of Patients Call Online Reviews Crucial in Selecting Healthcare Providers
The primacy of online reviews in the marketing of medical practices is the 'new normal,' according to a recent survey.
Finance
Why Payment Options Should 'Resonate' With Patients
Use segmentation to tailor payment options to patient's needs and preferences.
Finance
4 Ways to Stop Losing Patients Over Medical Bills
New research finds that mothers who receive a surprise out-of-network bill after having their first baby have 13% higher odds...
Clinical Care
Healthcare Marketing Expenditures Increase $12.2 Billion Over Past Two Decades
Pharmaceutical company marketing to healthcare professionals accounted for the largest portion of spending, set at $20.3 billion in 2016.
Strategy
From Now On, It's AdventHealth
The name change brings together 30 brands under one banner, with an emphasis on patient-centered care and easy access to...
Strategy
Why CHI-Dignity Settled on CommonSpirit Health as Their Married Name
The name represents the union of two Catholic-affiliated nonprofits with a shared mission and service to diverse populations, the organizations...
Clinical Care
New Heart Drug Spotlights Troubling Trends In Drug Marketing
Companies sometimes promote new products, but withhold the detailed findings until much later. The consequences for both consumers and the...
Nursing
Where Are the Nurses? Not in the News Media.
Journalists consistently overlook nurses as sources in health news stories. It's been that way for decades, even as nurses increasingly...
Strategy
Boston Hospitals Pay $1M in HIPAA Settlements Over TV Series Filming
The circumstances in which a provider may lawfully disclose a patient's protected health information to the media without the patient's...