marketing
publication date
Technology
PHI for MarketingWritten authorization from patients is required before their PHI can be used for marketing purposes.
Strategy
Why Partners HealthCare Rebranded as Mass General BrighamThe new brand identity aims to highlight the system's two prestigious academic medical centers.
Strategy
Outcome Health to Pay $70M to End Fraud ProbeAmong the allegations, former executives at Outcome lied to outside auditors about revenue for 2015 and 2016 in order to...
Innovation
Telehealth: Consumers Just Don't Know About You! Lessons for Health SystemsWhile consumers give virtual care high rankings, according to a study from J.D. Powers, lack of awareness presents a huge...
Strategy
How SSM Health Is Unifying Its Internal and External IdentityWith care delivery sites across four states, the system's regions often acted independently. That changed as the system reconfigured itself.
Innovation
How Banner Health Ties Executives' Bonus Pay to Its Reputation: 4 StepsOne-hour responses to online comments, calling customers with negative experiences, and shared risk for success are key parts of the...
Clinical Care
US News Names 2019-2020 Best Children's Hospitals Boston Children's Hospital tops the coveted list as the nation's No. 1 pediatric medical center for the sixth straight year.
Finance
IBD Rx Tied to Pharma Payments to DocsAmong over 3,000 GI physicians, 99% received at least one payment.
Clinical Care
70% of Patients Call Online Reviews Crucial in Selecting Healthcare ProvidersThe primacy of online reviews in the marketing of medical practices is the 'new normal,' according to a recent survey.
Finance
Why Payment Options Should 'Resonate' With PatientsUse segmentation to tailor payment options to patient's needs and preferences.
Finance
4 Ways to Stop Losing Patients Over Medical BillsNew research finds that mothers who receive a surprise out-of-network bill after having their first baby have 13% higher odds...
Clinical Care
Healthcare Marketing Expenditures Increase $12.2 Billion Over Past Two DecadesPharmaceutical company marketing to healthcare professionals accounted for the largest portion of spending, set at $20.3 billion in 2016.