marketing

Kathy Winn, MBA, FACHE, vice president of strategic marketing at LifePoint, shares how the organization's marketing strategy operates with its...

The nonprofit health plan's advertising campaign, titled "Hear Me," will feature Williams among several other women who will address topics...

William Warren will lead marketing and communications for Stony Brook University's academic and research enterprise, Stony Brook Medicine, and Stony...

Chief brand and consumer experience officer, Kelly Jo Golson, details the strategies behind the health system's consumer-first focus.

Atrium Health acquired Wake Forest Baptist Health in October 2020.

Mark Bohen, MBA, shares insights into the Boston-based healthcare system's marketing strategies, how the pandemic has affected them, and what...

Healthcare veteran, Todd Goodall, will lead the health system's marketing and sales team to create strategic initiatives for hospital growth.

Around three dozen of America's elite health systems are searching with a missionary zeal for patients and insurers able to...

The physician-owned and physician-led integrated primary care organization will now be known as Summit Health.

Dennis Verzi, COO of Catholic Health, formerly known as Catholic Health Services of Long Island, details the strategy behind the...

But some object to facilities using vaccines as a marketing tool.

Written authorization from patients is required before their PHI can be used for marketing purposes.