marketing

The new brand identity aims to highlight the system's two prestigious academic medical centers.

Among the allegations, former executives at Outcome lied to outside auditors about revenue for 2015 and 2016 in order to...

While consumers give virtual care high rankings, according to a study from J.D. Powers, lack of awareness presents a huge...

With care delivery sites across four states, the system's regions often acted independently. That changed as the system reconfigured itself.

One-hour responses to online comments, calling customers with negative experiences, and shared risk for success are key parts of the...

Boston Children's Hospital tops the coveted list as the nation's No. 1 pediatric medical center for the sixth straight year.

Among over 3,000 GI physicians, 99% received at least one payment.

The primacy of online reviews in the marketing of medical practices is the 'new normal,' according to a recent survey.

Use segmentation to tailor payment options to patient's needs and preferences.

New research finds that mothers who receive a surprise out-of-network bill after having their first baby have 13% higher odds...

Pharmaceutical company marketing to healthcare professionals accounted for the largest portion of spending, set at $20.3 billion in 2016.

The name change brings together 30 brands under one banner, with an emphasis on patient-centered care and easy access to...