marketing
publication date
Payer
Tiny, Rural Hospitals Feel the Pinch as Medicare Advantage Plans Grow
MA plans have become dubious payers for many hospitals, which report the insurers are often slow to pay or don't...
Payer
Medicare Advantage Insurers Have to Adjust How They Market to Seniors for 2024
Deceptive ads will be under the microscope going forward thanks to new CMS regulations.
Marketing
Funyuns and Flu Shots? Gas Station Company Ventures Into Urgent Care
MedWise has opened 12 clinics so far, all in the Tulsa area.
Marketing
3 Successful Strategies Behind Tufts Medicine's Rebrand
Christine Madigan, the chief consumer officer at Tufts Medicine, shares insights into the Boston-based system rebrand and its successful outcomes...
Clinical Care
Video: HealthLeaders Weekly Wrap
The Weekly Wrap, HealthLeaders' video series, brings you a quick look at what we're covering around the healthcare industry.
Marketing
Dartmouth Health Marketing Exec on Building a Brand and a Career
Jennifer Gilkie shares the evolution of her role and how she helped lead the rebranding efforts of New Hampshire's only...
Post-Acute
AHCA announces 2023 Silver Achievement Quality Award Recipients
72 long-term care facilities across 27 states were recognized for meeting "rigorous" performance and quality standards.
Marketing
13 Hospitals and Health Systems Take Home Outstanding Advertising Award
The Healthcare Advertising Awards recognized creative execution and overall excellent advertising from healthcare organizations.
Technology
Video: HealthLeaders Weekly Wrap
The Weekly Wrap, HealthLeaders' video series, brings you a quick look at what we're covering around the healthcare industry.
Marketing
How Innovative, Out-Of-The-Box Marketing Efforts Landed Northwell Health's Marketing Exec on Ad Council's BOD
Ramon Soto was among 19 new members that recently joined the Ad Council's board of directors.
Payer
Curbing the Marketing Problem in Medicare Advantage
Misleading marketing has run rampant in the private program for too long, though new CMS regulations will attempt to offer...