marketing

Use segmentation to tailor payment options to patient's needs and preferences.

New research finds that mothers who receive a surprise out-of-network bill after having their first baby have 13% higher odds...

Pharmaceutical company marketing to healthcare professionals accounted for the largest portion of spending, set at $20.3 billion in 2016.

The name change brings together 30 brands under one banner, with an emphasis on patient-centered care and easy access to...

The name represents the union of two Catholic-affiliated nonprofits with a shared mission and service to diverse populations, the organizations...

Companies sometimes promote new products, but withhold the detailed findings until much later. The consequences for both consumers and the...

Journalists consistently overlook nurses as sources in health news stories. It's been that way for decades, even as nurses increasingly...

The circumstances in which a provider may lawfully disclose a patient's protected health information to the media without the patient's...

The academic health system's top executive praised the organization's teams for continuing to earn recognition for high-quality care.

The L.A. medical center finished nine places higher this year than it did just two years ago.

The off-label marketing for antipsychotic drugs allegedly occurred while AstraZeneca was already under a 2010 federal corporate integrity agreement for...

Technology and real-time communication at Dayton Children's Hospital optimize the patient and family experience for a new generation.