MarketingHow LifePoint Uses Marketing to Drive Its Mission
Kathy Winn, MBA, FACHE, vice president of strategic marketing at LifePoint, shares how the organization's marketing strategy operates with its...
MarketingBlue Shield of California, Venus Williams Team Up to Address Implicit Biases in Healthcare
The nonprofit health plan's advertising campaign, titled "Hear Me," will feature Williams among several other women who will address topics...
MarketingVP of Marketing and Communications Joins Stony Brook
William Warren will lead marketing and communications for Stony Brook University's academic and research enterprise, Stony Brook Medicine, and Stony...
MarketingConsumer-First Focus at Advocate Aurora Health
Chief brand and consumer experience officer, Kelly Jo Golson, details the strategies behind the health system's consumer-first focus.
MarketingWake Forest Baptist Health and Atrium Health Unite Under One Brand
Atrium Health acquired Wake Forest Baptist Health in October 2020.
MarketingRebranding During a Pandemic: Q&A with Mass General Brigham CMO
Mark Bohen, MBA, shares insights into the Boston-based healthcare system's marketing strategies, how the pandemic has affected them, and what...
StrategyCullman Regional Medical Center Announces New Chief Marketing Officer
Healthcare veteran, Todd Goodall, will lead the health system's marketing and sales team to create strategic initiatives for hospital growth.
StrategyHemmed In at Home, Nonprofit Hospitals Look for Profits Abroad
Around three dozen of America's elite health systems are searching with a missionary zeal for patients and insurers able to...
MarketingSummit CityMD Unveils New Brand Identity, Logo
The physician-owned and physician-led integrated primary care organization will now be known as Summit Health.
StrategyCatholic Health COO Discusses Rebranding Decision
Dennis Verzi, COO of Catholic Health, formerly known as Catholic Health Services of Long Island, details the strategy behind the...
Covid-19Companies Pan for Marketing Gold in Vaccines
But some object to facilities using vaccines as a marketing tool.
TechnologyPHI for Marketing
Written authorization from patients is required before their PHI can be used for marketing purposes.