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publication date

Pharma
Pharma Spends More On Ads Pushing Low-Value Drugs
John Commins | February 03, 2023
A new study highlights the complex dynamic between consumer advertising for prescription drugs and patients and clinicians.
Pharma
Bipartisan Senate Bill Aims to Curb Drug Patent Abuse
John Commins | February 01, 2023
The bill 'puts an end to practices that prioritize profits for pharmaceutical companies ahead of Americans' health.'
Post-Acute
Q&A With Caring Senior Services COO Jeff Bevis
Jasmyne Ray | January 27, 2023
Bevis spoke with HealthLeaders about the importance of technology and the role branding and messaging plays in private duty marketing.
Pharma
Amazon Pharmacy Launches Very, Very Low-Cost Prescription Drug Service
John Commins | January 24, 2023
RxPass will cost $5 a month for an unlimted supply of ALL commonly used drugs in its generic and off-brand...
Marketing
The Christ Hospital Health Network Promotes Interim Marketing Exec
Melanie Blackman | January 19, 2023
Jenny Collopy has served as interim VP and chief marketing and communications officer since July 2022.
Payer
Where Medicare Advantage Marketing is Coming From
Jay Asser | January 13, 2023
Marketing practices have caused CMS to put rules in place to curb deceptive or inaccurate ads.
Pharma
Bernie Blasts 'Unacceptable Corporate Greed' As Moderna Mulls 4X Price Hike for COVID Vax
John Commins | January 11, 2023
Quadrupling the price of COVID-19 vaccine would make it too expensive for millions of Americans, the Vermont Independent says.
Marketing
Healthcare Marketing Execs Share Their 2023 Strategies
Melanie Blackman | January 09, 2023
Eight health system and hospital marketing executives weigh in on what their teams will focus on during the upcoming year.
Revenue Cycle
Want a Clue on Healthcare Costs in Advance? New Tools Take a Crack at It
Kaiser Health News | January 03, 2023
New efforts are underway an ongoing movement to make prices and upfront cost comparisons possible in a business known for...
Marketing
6 Successful Marketing Strategies Shared During 2022
Melanie Blackman | December 29, 2022
Healthcare marketing execs kept consumers top of mind this year while implementing strategies to engage with and meet consumer expectations.
Marketing
2022 End-of-Year Snapshot: Most Read Marketing Articles
Healthleaders | December 20, 2022
Check out the most-read marketing articles from the past year.
Payer
CMS Targets Prior Authorization, Marketing in Medicare Advantage Proposed Rule
Jay Asser | December 16, 2022
The American Hospital Association (AHA) and Better Medicare Alliance (BMA) both support the agency's effort to improve Medicare Advantage (MA).
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