marketing

The physician-owned and physician-led integrated primary care organization will now be known as Summit Health.

Dennis Verzi, COO of Catholic Health, formerly known as Catholic Health Services of Long Island, details the strategy behind the...

But some object to facilities using vaccines as a marketing tool.

Written authorization from patients is required before their PHI can be used for marketing purposes.

The new brand identity aims to highlight the system's two prestigious academic medical centers.

Among the allegations, former executives at Outcome lied to outside auditors about revenue for 2015 and 2016 in order to...

While consumers give virtual care high rankings, according to a study from J.D. Powers, lack of awareness presents a huge...

With care delivery sites across four states, the system's regions often acted independently. That changed as the system reconfigured itself.

One-hour responses to online comments, calling customers with negative experiences, and shared risk for success are key parts of the...

Boston Children's Hospital tops the coveted list as the nation's No. 1 pediatric medical center for the sixth straight year.

Among over 3,000 GI physicians, 99% received at least one payment.

The primacy of online reviews in the marketing of medical practices is the 'new normal,' according to a recent survey.