TechnologyPHI for Marketing
Written authorization from patients is required before their PHI can be used for marketing purposes.
StrategyWhy Partners HealthCare Rebranded as Mass General Brigham
The new brand identity aims to highlight the system's two prestigious academic medical centers.
StrategyOutcome Health to Pay $70M to End Fraud Probe
Among the allegations, former executives at Outcome lied to outside auditors about revenue for 2015 and 2016 in order to...
InnovationTelehealth: Consumers Just Don't Know About You! Lessons for Health Systems
While consumers give virtual care high rankings, according to a study from J.D. Powers, lack of awareness presents a huge...
StrategyHow SSM Health Is Unifying Its Internal and External Identity
With care delivery sites across four states, the system's regions often acted independently. That changed as the system reconfigured itself.
InnovationHow Banner Health Ties Executives' Bonus Pay to Its Reputation: 4 Steps
One-hour responses to online comments, calling customers with negative experiences, and shared risk for success are key parts of the...
Clinical CareUS News Names 2019-2020 Best Children's Hospitals
Boston Children's Hospital tops the coveted list as the nation's No. 1 pediatric medical center for the sixth straight year.
FinanceIBD Rx Tied to Pharma Payments to Docs
Among over 3,000 GI physicians, 99% received at least one payment.
Clinical Care70% of Patients Call Online Reviews Crucial in Selecting Healthcare Providers
The primacy of online reviews in the marketing of medical practices is the 'new normal,' according to a recent survey.
FinanceWhy Payment Options Should 'Resonate' With Patients
Use segmentation to tailor payment options to patient's needs and preferences.
Finance4 Ways to Stop Losing Patients Over Medical Bills
New research finds that mothers who receive a surprise out-of-network bill after having their first baby have 13% higher odds...
Clinical CareHealthcare Marketing Expenditures Increase $12.2 Billion Over Past Two Decades
Pharmaceutical company marketing to healthcare professionals accounted for the largest portion of spending, set at $20.3 billion in 2016.