Strategic planning professionals say that in addition to traditional ROI, it will become increasingly important to evaluate healthcare organization performance in the areas of quality, patient outcomes, and patient satisfaction.
Instead of trying to teach senior healthcare executives marketing lingo in order to get them to understand the complexities of social media's ROI, a marketing expert suggests communicating with executives about outcomes rather than process.
With HIX set to debut in less than a week, some insurers are marketing the benefits of enrollment to younger, healthier people. One PA insurer is using social media and a roving truck to pitch its "Live Fearless" campaign....
Doing consumer research before a major rebranding campaign is worth the expense. A year after focus group testing prior to launching its campaign, one Philadelphia health system is tracking double-digit increases in call volume and website traffic.