Without federal support, hospitals and health systems in Texas are hampered in their efforts to help the uninsured enroll in health insurance exchanges.
Strategic planning professionals say that in addition to traditional ROI, it will become increasingly important to evaluate healthcare organization performance in the areas of quality, patient outcomes, and patient satisfaction.
Instead of trying to teach senior healthcare executives marketing lingo in order to get them to understand the complexities of social media's ROI, a marketing expert suggests communicating with executives about outcomes rather than process.
With HIX set to debut in less than a week, some insurers are marketing the benefits of enrollment to younger, healthier people. One PA insurer is using social media and a roving truck to pitch its "Live Fearless" campaign....
Physicians and nurse practitioners will conduct tele-consultations for high-risk pregnancies, strokes, and mental health, with an emphasis on rural areas and small towns.
Organizations that believe marketing campaigns must boil down to ROI may be missing important qualitative data that could help inform leaders. Hearing from real people is invaluable, and inexpensive.
An ambitious rebranding plan creatively brings together a hospital system, medical school, health science colleges, research institutes, and physician practices.
Timing an internal campaign to win over the hearts and minds...
Doing consumer research before a major rebranding campaign is worth the expense. A year after focus group testing prior to launching its campaign, one Philadelphia health system is tracking double-digit increases in call volume and website traffic.
The simplest, most effective patient experience strategy may be listening to the patient, directly through personal discussions and indirectly through survey data analysis.
