Raising the most money really isn't the only measure of a great fundraiser--overcoming obstacles and still breaking new ground for the future is just as important to an organization's bottom line as today's dollar. To help prove this theory, editors of The NonProfit Times asked readers in to nominate great fundraisers.
Alex Bogusky is chief creative officer of Crispin Porter + Bogusky, a Miami- and Boulder, CO-based ad agency that has made a name for itself with its unique, irreverent style. Its portfolio includes TV spots like Volkswagen's "unpimp your ride" campaign as well as more unorthodox Internet campaigns. In this interview, Bogusky discusses how marketers can take a brand and make it famous.
When William Moore arrived as the new CEO at Atlanta Medical Center in September 2001, he found a hospital that had gone through an ownership change from a faith-based organization for the past 90 years to a for-profit, publicly traded company. The hospital was seeing declining numbers of patients in a competitive marketplace, and Moore was now the fourth CEO to lead the hospital in five years. The changes had created a credibility gap between the employees and leadership.
The San Mateo (CA) County Health Foundation says it will commit $1.9 million to improve facilities and expand availability of health care services at San Mateo Medical Center, which is its county's public hospital and clinic system.
The Institute for Healthcare Improvement reports that thousands of hospitals, both national and international, have joined its campaign against preventable complications that requires the adoption of "bundles." Bundling joins scientifically grounded elements that reduce the risk of serious complications, such as pneumonia or central-line infections, according to the IHI.
Georgia should spend millions of dollars on a new medical campus in Athens and rapidly expanding the Medical College of Georgia in Augusta to address critical doctor shortages, according to an independent report released at the board of regents. The study also details plans for training more doctors in the state.