Medical vacations, which allow a corporation's health insurance plan members to seek surgeries such as knee replacements and hip replacements in foreign countries, are fast becoming a popular option for patients worldwide. And U.S. companies are starting to take note.
Many new and expanding professions are becoming more popular throughout India, creating new opportunities for younger generations. Young women in particular are making a name for themselves in the country's workforce, filling such jobs as gas station attendants and bartenders.
Web site users' expectations have evolved dramatically over the past decade. Once the Internet was the place to "surf" for information, but today it's the place consumers go to get things done.
Web site usability guru Jared Spool coined this the "seducible moment" for e-commerce developers—a fleeting instant when the Web site user wants to make a transaction. It's also the moment when the Web site should provide that functionality to the customer.
Far too often, Web sites fail in this seducible moment.
"It's a combination of providing information and then tools to get things done," says Jon Catanese, director of interactive marketing for the Cleveland Clinic. "The reason that Web sites like Orbitz and Travelocity are so popular is that they put information at your fingertips and then let you complete a transaction in a straightforward manner."
As the senior online editor for HealthLeaders Media, I can't help but critique the numerous healthcare Web sites I visit each day. This industry has some of the best and worst examples of corporate sites on the Web. For every organization, like Cleveland Clinic, which has a state-of-the-art site with Web 2.0 functionalities, there are hundreds of other hospitals with static Web sites that look and feel much like print brochures.
Global destination hospitals that bank on attracting highly engaged consumers from other regions cannot afford to have Web sites that are poor in form or function.
Just how important is a global hospital's Web presence? Consider that Vishal Bali, CEO of the Wockhardt Hospitals Group, was a hands-on member of the team that created the organization's award-winning Web site.
"The Internet is a very strong driver of the globalization of healthcare," says Bali. "The global healthcare consumers are the ones which basically got created on the net; they are the group of people who go on the net to ask, 'Where can I go to get a joint replaced?'"
Bali says his team spent a great deal of time analyzing how global patients make healthcare decisions—the Wockhardt team used this data to provide precise information and actions to support consumers, with the Web site as the point of entry.
"At least 90% of our global patients have been to our Web site before they received treatment here," he says.
When you spend time on Wockhardt's site, you'll notice some advanced Web 2.0 functionalities, but Bali points out that the keys to the Web site's success are a few fairly simple strategies:
Offer precise information. Wockhardt didn't set out to create a healthcare portal that provides information on every ailment. The site is tightly focused on Wockhardt's areas of strength and services it provides.
Share the experience. Wockhardt has nearly 300 video testimonials available on its site and on YouTube. Seeing what the global patient experience is really like can go a long way in helping consumers make informed decisions.
Be helpful. To support the information provided on the site, Wockhardt has a call center and live online chat available 24/7. Both of these options are easy to find online and support users at the exact moment they have questions or issues about the information on the site.
For more practical advice about Web site development, see a recent article by contributor Mark Whitman, vice president of digital at Northlich, a Cincinnati-based brand consultancy: How to Fix an Underperforming Healthcare Web Site.
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Officials at South Carolina-based Palmetto Health Baptist have unveiled a new neonatal ICU, which is part of a $57 million project at the facility. The new unit has been designated as Level III, and includes 17 single rooms with one nurse's station for every two rooms. Palmetto Baptist's maternity unit delivers about 4,000 babies a year, and about 10% require some level of neonatal intensive care, said Palmetto Health officials. The rooms in the new unit are outfitted with the latest monitoring equipment and are designed to stimulate brain development. Special equipment includes a phone system to alert nurses of a change in vital signs, foot-controlled hand washing stations, and a communication center for patients and caregivers.
There are too few primary care doctors and nurses to meet growing healthcare needs, according to a report released by the National Association of Community Health Centers. The study also found availability depends on location, and a serious shortage of family physicians can be found in rural and poorer communities. Although many of these people are insured, 56 million Americans do not have a regular source of healthcare due to shortages of physicians in their communities, according to the report.
When retail clinics promised to be the next big thing in medical care, everyone from start-ups to national retailers opened their own versions of the clinics. Now the building boom is leveling off, with several high-profile players closing outlets around the country. Those in the industry say it was simply supply outstripping demand, with too many clinics opening too quickly.