Patient acquisition versus retention: Which is more effective? That's a contentious issue in the minds of many practitioners when assessing strategic options to grow their healthcare practices. Since statistics show that acquiring a new customer costs five times more than retaining one, you may expect that retention efforts always get the lion's share of the marketing budget in most organizations.
The two organizations—both members of the AMA Health System Program—made Fortune magazine's "100 Best Companies to Work For" list this year. For Baptist Health, based in Coral Gables, it was their 22nd time on the list. Atlantic Health, based in Morristown, New Jersey, has made the list 14 times in a row.
The end of the line for Ascension St. Vincent's neighborhood hospital in Noblesville—the first in its system—came not with a bang but with the whine of a hoist lift.
Memorial Health System has received several healthcare marketing awards. This year, the marketing department received three gold, one silver, three bronze and one merit from Aster Awards and the 39th Annual Healthcare Ad Awards.
Social proof provides us with a comfort in knowing that others are making the same decision we’re about to make or have made. It does not mean getting proof through social media, although that could be the case. Here are a couple examples of social proof that are not tied to social media.
Guthrie is enhancing its patient experience with its newest addition to the nightstand. MyChart Bedside allows Guthrie patients to access details about their condition and treatment from a bedside tablet. The program allows patients to review information about their hospitalization from their lab results to prescribed medications. Patients can also sign forms, message their care team, and even take notes.