Skip to main content

Patient acquisition vs. retention: Which is more important for healthcare businesses?

By Forbes  
   July 18, 2022

Patient acquisition versus retention: Which is more effective? That's a contentious issue in the minds of many practitioners when assessing strategic options to grow their healthcare practices. Since statistics show that acquiring a new customer costs five times more than retaining one, you may expect that retention efforts always get the lion's share of the marketing budget in most organizations.

Full story

Get the latest on healthcare leadership in your inbox.