A new public service campaign that coincides with World AIDS Day on December 1 aims to educate Hispanic teens on the link between non-injection drug use and HIV transmission. The campaign features includes a television spot in a blend of English and Spanish; a Webisode series that will launch soon on www.hiv.drugabuse.gov, outdoor, transit, and print placements and community events and partnerships.
According to the National Institute on Drug Abuse (NIDA), part of the National Institutes of Health (NIH), the new Hispanic spots build on an earlier English series, but continue the storyline from the point of view of a teen who used drugs and alcohol, engaged in risky behavior and now has HIV. In the new series, a young woman calls on her aunt for comfort and support.
Rather than simply translating the original spots that were launched in 2005, NIDA incorporated culturally relevant scenarios that would resonate with the Hispanic audience--in this case, turning to family in times of distress. There are two versions of the new series--one set for Spanish-language television stations and a bilingual set for English-language stations located in markets with large Hispanic populations.
The contest for the Sacramento region's next trauma center will be decided next week, capping a months-long campaign that has drawn big-dollar advertising and local power players on each side.
Carteret General Hospital (CGH) expects supply savings to exceed more than $1 million in its first year after joining the Premier Hospital Alliance, saving $500,000 in just its first month as a new member.
The Healthcare Supply Chain Standards Coalition, a collaborative of organizations representing the healthcare supply chain, announced that Owens & Minor, Inc. (Richmond, Va.) and Cardinal Health (Dublin, Ohio) are the newest companies to join. The group seeks to enable the efficient delivery of quality patient care through the adoption of industry data standards. It has now has 28 members.
"The participation of these two leading companies is instrumental to the continued success of the standards movement in the healthcare supply chain," said Joseph Dudas, chair of the Standards Coalition and Mayo Clinic's director of accounting and supply chain informatics. "Success for this initiative is contingent upon all partners in the healthcare supply chain embracing and adopting a unified set of globally accepted standards."
Hospitals increasingly want all their technology--medical innovations as well as health-IT--from a single vendor, says Erich Reinhardt, president and CEO of Siemens Medical Solutions.
The National Cancer Institute's online risk calculator, a widely used tool for predicting a woman's risk of breast cancer, is being updated to better reflect the risks for black women.