The new campaign will address a range of issues, including rural healthcare, challenges in post-acute care, and the state of mental health services in New Hampshire.
Dartmouth Health has launched a public education and patient engagement campaign, The Thread.
The healthcare system is notoriously complicated, and The Thread is designed to educate patients, policy makers, and members of the general public about key healthcare issues.
"One of our greatest motivators for launching The Thread is that historically a lot of our campaigns have been driven by informing communities about the services we offer, and we wanted to go beyond that approach," says Maria Padin, MD, CMO of the Dartmouth Health Southern Region/Community Group Practices. "We are the only academic medical center in New Hampshire dedicated to education—not only the education of our future clinicians, but also the education of the public."
In this edition of HL Shorts, Padin discusses Dartmouth Health's goals for The Thread. Click on the video below.
Christopher Cheney is the CMO editor at HealthLeaders.
KEY TAKEAWAYS
Dartmouth Health has decided to go beyond informing the public about its services, with a campaign focusing on key healthcare issues affecting the health system's communities.
The educational campaign, The Thread, is targeting patients, policymakers, and members of the general public.
Dartmouth Health sees The Thread as a responsibility of the organization's academic mission to not only educate clinicians but also the public.