(Reuters) - Shares of Premier Inc rose 15 percent in their market debut on Thursday as investors bet on the medical supply-chain management company's cost-effective services that complement a broader regulatory goal of lower healthcare spending. Premier's initial public offering valued the company at about $4.40 billion. The company's stock was up 14 percent at $30.72 in late-morning trading after touching a high of $31. About 14 million shares changed hands, making Premier one of the heavily traded stocks on the Nasdaq.