To Nikhil Krishnan, healthcare is kind of an uptight industry. He finds that people don’t speak clearly or casually about how things work. That lack of clarity causes a lot of problems for the person on the receiving end, who’s left with meaningless words. While he was an industry analyst for CB Insights, a data company that builds platforms to predict technology trends, the company was leaning into newsletters to get people more interested in their work. Krishnan focused on healthcare because, as he says, the other analysts took all the good industries.