Company adds up patients’ points to reward for prescription adherence

Boston-based HealthHonors has launched its new behavior modification technology that aims to motivate patients to adhere to drug therapy and wellness initiatives by using a points-reward system. The program uses principles developed by behaviorist B.F. Skinner, including the use of intermittent reinforcement schedules, a linked behavior/reward sequence, and education to condition patients and allow them the opportunity to earn points as determined by a suite of complex behavioral algorithms.