The long-term toll of more than a year and a half of COVID-19 stress and anxiety is helping to bring mental health into mainstream culture and conversation. The new attention has led to a surge in upstart brands offering services designed to improve mental health and combat mental illness. But these newcomers are tasked with creating appropriate marketing at a time when customers are confused by options and issues around insurance and employee coverage.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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