Tech-savvy seniors will begin to enter the healthcare market in the coming years, so the industry needs to prepare for this new type of aging patient. An estimated 3.5 million US citizens a year are expected to reach 65-years-old through 2023, according to an Accenture study. Internet use from 2000 to 2012 tripled for those 65 and older, and doubled among those 50 to 64-years-old, as documented by the Pew Internet and American Life Project. A different study found 73 percent of baby boomers and Generation Xers want to age in their own home, and 95 percent don't think today's technology will allow them to do so.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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