What Paris Hilton can teach you about branding

Alex Bogusky is chief creative officer of Crispin Porter + Bogusky, a Miami- and Boulder, CO-based ad agency that has made a name for itself with its unique, irreverent style. Its portfolio includes TV spots like Volkswagen's "unpimp your ride" campaign as well as more unorthodox Internet campaigns. In this interview, Bogusky discusses how marketers can take a brand and make it famous.