Hospital hopes new media will bring new paying patients

Framingham, MA-based MetroWest Medical Center has produced a series of videotaped medical procedures that began airing on its web site in 2007. The intent of the very slickly produced, interactive web videos was threefold: to educate the public on the procedures, show people that the procedures are available at the local level, and showcase doctors at the facility, say MWMC representatives.