Businesses spend a lot of time and money building their brand identity, according to this Marketing Profs article, and brand identity is one of the most valuable assets that all organizations seek to protect. But ease of employee access to the Internet from work exposes the corporate network, which is your brand identity online, to every website your employee visits. One way to circumvent that threat is to completely protect enterprise users' Internet identities through an identity-management Web-surfing system when the network connects to the virtual world, the article notes.
