The agreement with Live Nation includes signage around the 65-year-old venue, which has been renamed Northwell Health at Jones Beach Theater.
Northwell Health became the exclusive title sponsor of the 14,000-seat Jones Beach Theater in Wantagh, NY, which will now be known as Northwell Health at Jones Beach Theater.
Northwell signed a multi-year agreement with Live Nation, which operates the 65-year-old Long Island amphitheater, on February 6.
In addition to the title sponsorship, the 21-hospital health system will have signage, graphics, posters, and banners displayed around the venue, including the parking area and the theater's directional signage.
"Jones Beach Theater is a Long Island landmark and an iconic entertainment venue that has been offering music lovers a premier New York experience for generations," Ramon Soto, senior vice president and chief marketing and communications officer at Northwell Health, said in a media release.
Northwell Health also has deep roots across Long Island, said Soto.
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As the official healthcare partner of the theater, Northwell offer wellness tips, health screenings, and other healthy living promotions to concert-goers.
The partnership will further Northwell's mission of improving the health of the communities it serves across Long Island and the entire New York area, Soto stated.
The theater's social media pages have already been re-branded to include Northwell Health. The venue's Facebook and Twitter handles have been changed to "NorthwellJBT" and feature the new logo, resulting in brand exposure for Northwell to the theater's 74,000-plus social media followers.