Companies in nearly every sector are expected to increase their spending on TikTok in 2023. Technology and electronics are set to see the highest boost — $2 billion — with retail, clothing and cosmetics close behind. Pharma and healthcare will experience a slightly more modest gain, from about $409 million in 2022 to more than $700 million this year.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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