UnitedHealthcare became the first major insurer to start adding a doula benefit to plans across the country. By next year, all of the company's employer-sponsored plans will have access to the benefit. Typically, doula services have not been covered by insurance, putting them out of reach for many women. United's decision reflects a growing awareness about doulas and how they can improve pregnant women's health. Over the past 13 years, at least 26 states have begun requiring Medicaid coverage for doulas, according to the National Health Law Program's Doula Medicaid Project. Four states — Arkansas, Colorado, Louisiana and Rhode Island — require some private plans to do the same.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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