The healthcare industry in India– like in the rest of the world– finds itself at interesting cross-roads. While COVID-19 exposed the lack of preparedness of the industry, it also ushered in a new era of medical treatment and care where every home can be turned into a healthcare facility, if the need arises and where quality of care can be integrated into our daily lives! Indeed, shortage of manpower, medical equipment and general infrastructure in public and private hospitals turned out to be fatal for millions requiring immediate care during the pandemic. The high cost of quality medical treatment and continuity of care also makes it out of bounds for most even during normal times. On top of it, studies show that out-of-pocket expenditure for those seeking medical care goes over the roof for many requiring advanced treatment.