Campaign Spotlight: Out of the Ordinary
Thinking that much of healthcare advertising tends to look the same, Amy Speagle, marketing & public relations director for The Medical Center of Aurora (CO) & Centennial Medical Plaza looked to Weise Communications in Denver to create something out of the ordinary. +
Kandace McLaughlin, for HealthLeaders Media
August 6, 2008
Commentary: Nervous About Retail Clinics? It Just Got Worse
Retail clinics could soon overshadow primary care physician offices, as convenience for patients and rising healthcare costs are pushing the traditional venue out of the picture. +
Philip Betbeze, for HealthLeaders Media
August 4, 2008
Commentary: Threats, Overstatements, and Uncertainty
The newest report on medical tourism predicts "explosive growth" for U.S. outbound medical travel, with Americans paying more than $2 billion to global providers this year and doubling their spending next year. +
Rick Johnson, for HealthLeaders Media
August 5, 2008