With the House's passage of a sweeping healthcare overhaul, the advertising battle over reform has been pushed into a new phase as competing groups have taken to the airwaves to thank or punish Democrats for their votes, reports the Washington Post. There has already been more than $150 million spent this year on television ads related to the healthcare debate, according to the Campaign Media Analysis Group. As of Nov. 6, about $63 million had been spent on ads favoring Democrats' reform plans and $52 million on ads opposed, according to the analysis group.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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