When it comes to social media, healthcare leaders are often concered about the potential loss of control, including over brand image. But they should not be, writes John Haydon on his self-titled blog. For example, potential donors still have complete control over whether or not they choose to donate money to your non-profit and what they say to their friends about your organization, he says.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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