Keeping social media sustainable

Many businesses are interested in employing social media to their benefit but there are a number of challenges that make social media a challenging proposition. One of them is making social media sustainable. As exciting as it can be to start using Facebook, Twitter, and other popular social media websites, excitement usually wears off fast and many businesses struggle to sustain their social media efforts, according to this blog post. Here are some tips for making sure your business doesn't get social media burnout.