New Media is Here to Stay

New media is a trend that is here to stay. However, many facilities are unsure of the steps to take to incorporating new media and what might be right for their facilities. Elizabeth Scott, associate vice president of marketing and eBusiness for Norton Healthcare, talks about some of the specific factors facilities should consider before embarking on a new media strategy. This topic will be discussed in more detail in the April Marketing Webcast Beyond the Blog: Communicate and connect with today's healthcare consumers.