Almost 40 years after lifting the ban on advertising for health care services, American consumers have learned one thing: It's still doubtful that move helped their health care and especially the cost of it. Prior to the 1970s, the code of ethics established by the American Medical Association prohibited advertising for health care services, labeling the practice as "derogatory to the dignity of the profession." Beginning in 1975, this rule, as well as other practice restrictions formulated by the AMA, was attacked by the Federal Trade Commission on the grounds such constraints were comparable to monopoly and against public interest.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
...
