It can be difficult?to say the least?to get physicians on board with the patient experience movement. Thomas Wright, president and CEO of Delnor Hospital, who will participate in the patient experience panel at the 2009 HealthLeaders Media Hospital of the Future Now event, talks about some of the tactics his organization uses to help physicians understand and deliver excellent patient experiences. He also discusses the organization's "patient partnership council," which has had a "tremendous impact" on the organization?s ability to look at and improve the organization from the patient?s point of view.