By advertising the event on a Facebook event page and accepting new or gently used video games and video game systems donations as well, the event appealed to a young and motivated demographic. "We work in a young industry and the concept, along with the collection of games and consoles, appeals to a young audience. Even outside of the young techie audience [though], most people receive information about business and social events online. It's one of the best ways to raise awareness," says Meghan Murphy, Account Manager for TAP Interactive.
Overall, $10,000 in donations and gaming equipment was raised and, according to Karen McClure, Director of Children's Miracle Network Services at Duke Children's, the children love the games and game systems they were given. "The response [from the children] was terrific, and the Child Life staff is so excited to have new games to share with the kids and replacements for some of the most popular equipment that has begun to wear out--like the Guitar Hero [guitars]," says McClure.
After the event, the TAP Interactive group was also able to tour the facility. "I think everyone in the group was impressed by Duke Children's Hospital and happy we could see first hand who was benefiting from the event," says Murphy. "I would do this again in a heartbeat and we have already begun planning next year's event."
Kandace McLaughlin is an editor with HealthLeaders magazine. Send her Campaign Spotlight ideas at kmclaughlin@healthleadersmedia.com If you are a marketer submitting a campaign on behalf of your facility or client, please ensure you have permission before doing so.