With the growth in high-deductible health plans accelerating, "the healthcare business model is starting to turn from wholesale to retail," says the managing director of PwC's Health Research Institute. That means insurers must be ready to offer new products in a different way.
For all the talk about the Affordable Care Act, population health, value-based reimbursements and Accountable Care Organizations, arguably the biggest "curve bender" for healthcare costs will be growth of the high-deductible health plans that force patients to become smarter consumers.
Savvy healthcare consumers bearing higher deductibles and co-pays will bring with them a list of expectations that come from the retail sector, including price transparency, access, convenience, and value.
"The big shift for 2014 is that the healthcare business model is starting to turn from wholesale to retail," says Ceci Connolly, managing director of PwC's Health Research Institute. "Instead of insurance companies selling to one large employer for thousands of employees, you now have individuals going online one-by-one and shopping. That means creating different products and creating different product plans. It means education and outreach and advertising that is very different."
The growth in high-deductible health plans is accelerating. Connolly points to annual PwC surveys of about 1,000 employers and coverage options for employees. In 2012 13% of the companies said they were offering only high-deductible plans for employees. That figure grew to 17% in 2013 and 44% in 2014 and 2015.
"That is major," Connolly says. "The consumers just by virtue of the fact that they are spending more of their own money are beginning to take a much harder look at what they get for their healthcare dollars. They're also bringing their expectations from their other shopping experiences to healthcare. So they are saying, if I can do my banking in my pajamas at midnight on my couch why can't I make my doctor's appointment then or why can't I get my lab results on my smartphone? Consumers are starting to demand better pricing or at least transparency in pricing and 'what am I getting for my money?'"
The shift toward retail medicine means that traditional healthcare providers will have to rethink their roles and business models in the new healthcare economy, and perhaps look at how other industries have adapted to fundamental changes in the way they do business, Connolly says.
"This is not going to happen overnight. This is a tough nut to crack, but we have been through this with the banking industry and the travel and hospitality industry so we know the pattern and we can see that when you start getting this consumer pressure, that is when things start shifting," she says.
"So much is going on in the remote monitoring space as well as with the big box retailers that we saw embrace the flu shot trend a few years ago. These players are thinking to themselves about many other opportunities beyond just a flu shot," Connolly says.
"We are seeing that consumers are willing to not necessarily go to the hospital or even their primary care doctor now because they are thinking about price point in the high-deductible plan and they think to themselves this is pretty basic, it is more of a commodity. So maybe for an X-ray or lab work they can find alternative care venues that are much cheaper."
Connolly says some traditional healthcare providers have seen the writing on the walls.
"There are some that have picked up on this very quickly and are putting logical pricing information right out in the public because they feel very good and confident about their value. There are some that are clearly struggling with this idea," she says.
"Part of it with the hospitals and health systems is the arcane chargemaster. They are still grappling with what do to with that. People don't realize hospitals negotiate discounts for larger purchasers. All of that is true, but there is going to have to be some real simplification here and some very savvy communication for the average consumer."
In the meantime, we should expect a bumpy period as healthcare transitions away from mostly fee-for-service and toward value-based payment models and population health management.
"This is going to be the difficult challenging transition period for everybody involved, for consumers, insurance companies, providers, all of us," Connolly says. "The mile marker I sometimes look to when is we moved from pensions to 401(k)s and that was about a decade until we had the vast majority of Americans in 401(k)s. We are already a year or two into this shift and things today happen a little faster but it's hard to say."
So what are traditional healthcare providers supposed to do in the next few years to weather the transition?
"We often advise the smaller- to medium-sized systems in particular to look for the smart partnerships and relationships and alliances," Connolly says.
"Can you affiliate with a larger entity that takes some of your more complex cases or that maybe has capital available to help you invest? Maybe you partner with a retail entity in your region and you share in the most basic care. It's really starting to head in that direction with population health, thinking about value and looking honestly outside of your own four walls for the smart partnerships."
Connolly recalls meeting with a group of primary care physicians recently who expressed unease about their role in the changing healthcare delivery landscape.
"I said to them, we want to be heading into a world where you are doing fewer procedures over and over again, but there is going to be a care team in the community and you are going to be the ones to direct the other players. That is where more physicians need to orient themselves in the future. They'll no longer do every single procedure. Patients are going to do a lot of it in their own homes but they will still look to the doctor as a trusted advisor."
Many providers who've been on the forefront of the movement away from fee-for-service may find themselves at a disadvantage with payers as healthcare transitions into value-based payment models such as bundled payments and gain sharing, says one analyst.
Uncertainty and rapid change were hallmarks of the healthcare landscape in 2013, and there is no indication that things will be much different in 2014. In all probability, many analysts believe this historic transitional period could accelerate and get even rockier as the healthcare sector continues to undergo profound changes in how healthcare is delivered and paid for.
Curt Whelan, managing director at Huron Healthcare consultants, says that many providers who've been on the forefront of the movement away from fee-for-service may find themselves at a disadvantage with payers as the healthcare sector transitions into value-based payment models such as bundled payments and gain sharing.
"It is going to be more of the same in '14 than it was in '13," Whelan says. "The key questions are how much traction are the exchanges going to get and how much more robust and aggressive are the payers going to get on not allowing even the bigger market share leaders to get markedly more fees? If they can't at least get enough, because they are still cost-shifting, expenses are going to still outpace revenues and that is going to pinch margins. Success in this market is so much more difficult because you have to find the pockets of growth in a non-growth revenue market and go after them."
Whelan says many health systems are at an inflection point where they have compressed their costs and in some cases compressed utilization, but the financing system is not there to support what they've done. "The commercial payers are saying they aren't ready and the only thing they are telling providers is 'you aren't going to cost shift and you aren't going to get an increase on your commercial contract,'" he says.
"If the incentives and the payment system were aligning at the same time, the markets would be moving smoothly in that direction. But some hospital systems are finding themselves out in front and they're doing the right things but damaging themselves financially. It's all about appropriate care and utilization and taking waste out of the system, but when it is still dominantly a fee-for-service arrangement and it's all about transactions, they are taking transactions off the table."
Whelan believes that 2014 will "test the mettle" of healthcare providers who've made a commitment to value-based care and a serious investment in their accountable care organizational competencies.
"This is going to be a big year for them and whether the market is going to start moving with them," he says. "Otherwise, it's hard for them to back off at this point. They've got their physicians on board. It's either going to create more financial distress or some of them may starting looking to unravel what they are doing and going back to where they were before or stopping the momentum."
"We aren't suggesting that they unravel, but they have some core economic issues that they are going to have to deal with. So, they are going to have to understand that they are going to have to finance the transition because the commercial markets are not moving aggressively with them as they would like them too."
Bad Debt Rising
Exacerbating the problem, Whelan says, will be an expected rise in bad debt from growing numbers of patients with high-deductible health plans. "People are going to walk in the door where typically they may have had a $1,000 or $2,000 deductible now they have a $5,000 deductible and that is going to stress the system in '14. The bad debt is going to soar. Providers are going to do what they can to mitigate it, but in reality for that patient who used to walk in and have a reasonable deductible, now it's four or five times larger."
Tighter margins will prompt providers to rationalize the care they deliver.
"Health systems try to do everything for everybody but in reality they are going to have to choose those things that ultimately drive the most value for population health," Whelan says. "They are going to have to let niche providers or technology companies fill the gaps on some of these more invasive issues. Hospitals don't rationalize their business portfolios like a regular company does in a consistent manner."
Pacing the shift toward value-based care models leads the Huron Healthcare's list of the top five healthcare challenges that providers will face in 2014. Other challenges include:
Responding to the Economic Dynamics of Local Markets : As healthcare organizations continue to operationalize value-based care delivery models, they are grappling with what can be achieved given the economic dynamics of their local markets. Gordon Mountford, Huron's executive vice president, says that high quality care at a lot cost is a national goal for healthcare providers "but there's not a national solution for how to get there. Local market dynamics create unique challenges and opportunities that drive the need for different strategies for success."
Securing and Growing Market Share: Regardless of the pace of payment model change, securing market share remains a primary concern. "Volume still pays. Even under value-based payment systems, volume through the system will remain an important driver of revenue," Whelan says.
Developing Alternative Revenue Streams: Healthcare organizations with cash reserves and strong margins are better-positioned to make investments that are related to, but not directly in support of, their core business of patient care. Jeff Jones, managing director at Huron, says that direct patient care will always be the largest percentage of revenue for most hospitals and health systems, "however, executives are looking at options that supplement declining revenue from third party payers through alternate revenue streams."
Containing Core Operating Costs: Executives continue to seek ways to contain the costs of core operations, tackle fundamentals, and reduce utilization through standardization, care variation management, and other next-generation approaches.
"Every health system on a go-forward basis likely over the next five years needs to target 6% to 10% annually in improvements, either to revenue top line or expense management," Whelan says. "That is a pretty daunting task if you look at an organization and a 6% to 10% improvement for them is tens of millions of dollars a year. The metrics in which you are going to manage yourself are really about how to drive this core strategy that is very dynamic, that is going to move quite a bit on you, but the key metric is annual improvement of 6% to 10%. That is what you are going to have to have to survive."
At least two physicians groups are expressing concern about a provision to a Senate bill that would repeal the Sustainable Growth Rate formula. The provision calls for the creation of a database that would include all payments made to physicians by Medicare.
Almost lost in the brouhaha over the expected repeal of the Sustainable Growth Rate funding formula is a provision that would make a physicians' Medicare claims database available to the public online and at no cost.
House and Senate versions of the "doc fix" bill repealing the SGR include language from the Medicare Data Access for Transparency and Accountability Act (Medicare DATA Act), legislation sponsored by Sens. Chuck Grassley, (R-IA), and Ron Wyden, (D-OR).
The database would include all payments made to physicians by Medicare. Patients' privacy would be fully protected, and providers would have an opportunity to correct payment information before being posted online. Currently, access to the Medicare payment database is limited to government officials and academics despite a federal judge's ruling in favor of greater public access, Grassley and Wyden said in a joint media release.
"Transparency draws in the public and invites analysis of policy and spending," Grassley said. "More transparency has made a difference in accountability in the tax-exempt sector, and it does the same wherever it's applied in healthcare."
If the language is not stripped from the budget, the transparency provisions for physicians would take effect on July 1, 2015, and on July 1, 2016 for other healthcare professionals.
Ardis Dee Hoven, MD,
President of the American Medical Association
The transparency language was greeted with caution by the physicians' lobby. American Medical Association President Ardis Dee Hoven, MD, lauded the demise of the SGR, but offered guarded praise for the transparency provisions.
"With certain safeguards, the AMA supports expanding physician access to Medicare claims data from Qualified Entities and qualified clinical data registries to support quality improvement activities," Hoven said in prepared remarks.
"The AMA has concerns about requiring the Department of Health and Human Services to publicly release raw Medicare physician claims data without similar safeguards as currently applied to QEs. These safeguards include appropriate attribution and risk adjustment, timely correction of errors with appeal rights, and explanatory information to best inform patients."
Shari M. Erickson, vice president, Governmental and Regulatory Affairs, American College of Physicians, says the college shares the AMA's concerns.
"In general we are supportive of having transparency of quality and pricing information. It is useful for a wide range of stakeholders. It can help patients and their families make important decision," Erickson says. "But it has to be paired with transparency in the process – how that information is calculated and how it is reported out, and there needs to be appeal mechanisms in place."
"It will be challenging because it is a bit confusing when you get into prices and charges and costs," Erickson says. "They all mean slightly different things in the healthcare system. Something may have one price but the actual charge is a little different based on what your health plan charges and what folks pay out of pocket may be even different still given co-pays and coinsurance, etc."
The American College of Surgeons issued a statement on December 10 supporting a repeal effort, but opposing "the current Senate Finance and House Ways and Means Committees' proposal, because it calls for a 10-year physician payment freeze and provides inadequate incentives for providing value-based care."
Lawmakers have until March to repeal or fix the SGR.
A raft of amendments to the Senate version of the bill to repeal the SGR should make life a lot easier for rural hospitals, says a National Rural Health Association official.
The move in Congress to repeal the much loathed sustainable growth rate funding formula for physicians got most of the attention from the healthcare sector in the past few weeks. That's understandable, especially when we remember that physicians were staring at a 24% cut in Medicare reimbursements on Jan. 1 if the SGR had actually kicked in.
Now it appears that rural healthcare advocates have more to cheer about.
The Senate has included amendments in its version of the bill that should make life a lot easier for rural hospitals. The National Rural Health Association's blog, in a succinct breakdown of what's included in the Senate's version of the SGR Repeal and Medicare Beneficiary Access Improvement Act of 2013, tells us that:
Amendment 117 would return supervision requirements for outpatient therapy services furnished at Critical Access Hospitals back to "general supervision." This was the supervision level observed at nearly every CAH prior to 2009.
Amendment 121 would ensure that the new Alternative Payment Models do not interfere with or inhibit the development of telehealth technologies that are critical to the future of delivering care in rural America.
Amendment 18 would permanently extend, at current levels two crucial rural hospital payments, the Medicare Dependent Hospital program and Low Volume Hospital Adjustment.
Amendment 82 would set a permanent floor on the work component of the Geographic Practice Cost Index at its current level of 1.0 creating a stable and more equitable reimbursement rate for rural physicians.
Amendment 118 would establish demonstration project for tile-health remote patient monitoring services. This demonstration would help show the efficacy remote patient monitoring in keeping patients in their homes rather than in hospitals.
Amendment 90 was withdrawn by its sponsors after a number of Committee Members promised to petition CMS for regulatory relief from the certification requirement of physicians admitting patients to CAHs that the patient would be discharged or transferred within 96 hours.
Maggie Elehwany, NRHA's vice president for government affairs and policy, spoke with me this week to detail the Senate action, provide some context, prognosticate on the chances that the rural health amendments will survive the budget negotiations early next year, and describe other challenges that rural health faces at the Capitol. The following is an edited transcript.
HLM: Can you give us a sense of how rural healthcare is faring under these various budget bills?
Elehwany: On the Senate side are many important rural healthcare provisions that have long tracked with the SGR. The biggest was the critical access hospital program and others that were temporary were the Medicare dependent hospital program and the low-volume hospital adjustment. Those were extended every time we put the patch on the SGR. But they did expire last Oct. 1 at the end of the fiscal year.
That is why we felt it was so important for Congress to extend those. Not only did the Senate extend the payments but they made them permanent for the low-volume hospital adjustment. The initial Senate Finance Committee mark made the payments permanent but they did modify and cut the reimbursement levels. Senators (Charles) Schumer, (D-NY), and (Chuck) Grassley, (R-IA), restored the payments in full and made them permanent. So, we couldn't be happier.
HLM: Will these amendments pass in the final budget resolution?
Elehwany: This is a big step, an important step but certainly only one step in a long process. The Senate included the important rural amendments, but the House did not include them at all. The House knew the doc fix was going to happen sooner and they did a three-month patch on all of these provisions.
So, the bottom line is, the House and Senate have a continuing resolution as a temporary patch until the end of March that continues level funding for three months. We will fight the bigger fight for a permanent fix for both the doc problems and the rural provisions later on early next year. We are grateful because it is the season to be grateful, however, we know that we have a long fight ahead of us.
HLM: Are you concerned that the House did not include this language in its budget bill?
Elehwany: It is very troubling. There are a number of rural hospitals whose members of Congress's sit on the key committees—Ways and Means and Energy and Commerce—and we are urging these hospitals to let them know how absolutely critical these payments are. They are making the difference in many hospitals of whether they can maintain certain services and staff and in many cases whether or not they can keep their doors open.
The problem is that rural just doesn't have, obviously, the volume of urban centers so there are only a little over 200 of these Medicare-dependent hospitals across the country. It is a very critical payment. They are payments for hospitals that have a higher percentage of Medicare patients and seniors. It has to be at least 60% but for some of these hospitals it's 70% to 80%.
If they lost these payments, they would have to make up a 19% margin from the few private insurers they have and that is just not possible. Plus, the senior population in rural America is unusually challenging. There is a higher percentage per capita of poor seniors with higher percentages of chronic disease.
HLM: Will the feds attempt to strip some rural hospitals of their critical access status?
Elehwany: Maybe. That is a big concern we have. The reason we say 'maybe' is this very large proposal for fixing the SGR that sounds good on paper, but they don't have a pay source for it yet. That is where the sticking point is going to be – a lot of the 'pay fors.' President Obama has proposed cuts to critical access hospitals in three or so of the last administration budgets. We are worried that that could be on the chopping block— that it could be viewed as a piece of low-hanging fruit.
Our strong message to Capitol Hill is that first of all, these payments to rural hospitals are not bonus payments that you get simply because you are rural. Members of Congress need to look back in their history and see why these payments were established. They were not to give hospitals bonuses but to keep services going and keep doors open. That is part of the big education battle we are dealing with in Congress, specifically on the House side.
Congress arbitrarily came up with the 35-mile outline of where critical access hospitals should be at a distance from each other, but they knew that rural Iowa, rural Texas, rural Montana, and rural Alaska are very different animals.
So they said they would leave it up to the states' discretion to deem certain facilities within the states as critical access points. So states developed their criteria and it was the federal government that approved that designation. We're frustrated that the federal government said 'OK we agree with you that they are necessary providers,' but now they could rescind on that in an arbitrary manner.
The other big point we're making is that these small rural hospitals are actually a huge value for the taxpayer. Congress is not losing money on these facilities. Rural hospitals provide 18% of care but only get 15% of Medicare reimbursements.
If you compare apples to apples, a common treatment in a rural setting, pneumonia or something like that, compared with the treatment in an urban or suburban setting it is 3.7% less expensive because you are reimbursing at primary care levels. Almost everything in rural areas is primary care. Urban and suburban is much more often specialty care at a higher reimbursement rate.
Our message to Congress is really look at the math before you do these things. If you close these rural hospitals you are obviously causing a hardship for seniors who would have to travel further for care but you are also shifting the cost to a more expensive area.
HLM: What are the biggest challenges for these rural amendments as they are debated next year?
Elehwany: It's all about how to pay for these things, both the SGR and all of these rural provisions. It sounds like we are going to fight that fight early next year. But if I had to summarize we couldn't be more thrilled about our champions.
The Senate Finance Committee really understands the challenges of delivering healthcare in rural America and the importance of these rural payments. We appreciate that and we are ready to stand with them as they wage the long fight to get a permanent fix bill.
The five-member National Labor Relations Board is sharply pro-labor, and could provide favorable rulings that will make it easier to organize next year. Expedited elections are "the biggest concern that employers should have," says one expert in labor and employee relations.
The uncertainty and shifting landscape in the healthcare industry continues to favor organized labor's efforts to unionize hospital workers, and there is no indication that the trend will slacken in 2014.
"We have seen a tremendous increase in union activity and petition activity since mid-summer," says James Trivisonno, president of Detroit-based IRI Consultants, which tracks organized labor activity in the healthcare sector for theAmerican Society of Healthcare Human Resources Administration.
"The catalyst is change as a result of the Affordable Care Act. Hospitals are scrambling for ways to reduce costs and improve processes. Those translate into change. People don't like change. Even if it doesn't result in cost reduction, the thinking is it's my job and the way I do it is changing. I don't understand it unless it is communicated properly. I liked the old way we were doing things even though it was inefficient, and I was used to it and that is the way we did it for 10 or 20 years. Unless properly implemented and executed, change can result in uncertainty. Uncertainty leads to poor quality and turnover or they get a union to promise that it won't happen again."
IRI's 2013 Labor Activity Report for ASHHRA found that:
36% of this year's survey participants reported having unionized employees. That's a 6% increase from the 2012 survey. Healthcare service workers and other non-professionals and nurses are the most commonly targeted employees.
Unions' success in organizing healthcare continued with more than 68% of representation elections resulting in union recognition in the first six months of 2013.
The Service Employees International Union (SEIU) won 55% of its representation elections in healthcare in the first six months of 2013. The union was involved in more elections than any other union, accounting for more than 40% of all representation elections held in healthcare in the first six months of 2013.
The American Federation of State, County and Municipal Employees (AFSCME) won 57% of its elections in healthcare in the first six months of 2013.
National Nurses United (NNU), which won 100% of its elections in the first six months of 2012, had limited election activity in the first six months of 2013. However, the union continues to grow through organizing and acquisitions of other nurse unions, and continues to push an active legislative agenda in many states and Washington, D.C.
The states with the highest number of representation elections filed to represent healthcare employees were (in order): Pennsylvania, California, New York, New Jersey and Ohio.
Trivisonno says the makeup of the five-member National Labor Relations Board and its advisory staff under President Barak Obama is also sharply pro-labor, and could provide favorable rulings that will make it easier to organize.
"Look for NLRB go back to the rulemaking and look for expedited elections," Trivisonno says. "That is the biggest concern that employers should have. When you get a petition you have to communicate as an employer the implications and consequences of unionization. If you only have 10 to 14 days to communicate your message to thousands of people, it is going to be extremely difficult, particularly because you can't shut the place down with healthcare. We have had situations with six months and barely prevailed. I don't know how we are going to do it in two weeks."
In addition, the NLRB will review dozens of decisions it made from 2008 to 2010 when the board contained only two members owing to Republican objections to Obama's candidates. The U.S. Supreme Court in Process Steel vs. the NLRB in 2010 ruled that the two-member NLRB did not have the authority to decide cases, so many of those cases will be reviewed again by the five-member board.
With the current pro-labor makeup on the full board, Trivisonno says "there are a bunch of cases lined up that they are waiting to hear and they will overturn previously decided cases and change the way the pendulum swings."
While much of what happens at the federal level is beyond the control of most hospital executives and administrators, Trivisonno says steps can be taken to deflect union organizing efforts. It starts with being proactive and communicating your hospital's stance on organized labor and why you oppose it.
"You have to assume that any time you implement any change or cost reduction you are also creating uncertainty," he says. "Unfortunately a lot of employers wait until that change is about to occur before they communicate with employees. You have to explain it well in advance through business literacy what the environment is and where you are in the marketplace. It is about being proactive in communication and then creating a compelling case for why you have to make the changes you do."
Trivisonno says unionization efforts are rarely about wages and hours.
"The union turns it into treatment and respect," he says. "They haven't treated you properly. They don't respect you enough to give you a pension that is going to support you when you retire. That is how they flip it. They turn it from a rational issue to an emotional issue and that is in their wheelhouse. Without the emotion the union's got nothing."
He says unionization drives fall short when they run up against hospitals that have spent years building trust and communication between leadership and staff.
"Create a culture where people say 'Hey, I'm good. My problems are being solved. They're listening to me.'You can't do that overnight," he says. "The union messages sort of clang rather than ring true – to use a bell analogy – when you have a situation where someone says 'that doesn't sound right. I know this guy. He wouldn't break that way.' So for those organizations that try to suddenly overnight create this communication mechanism and engagement mechanism it becomes much more difficult."
With all the change occurring in healthcare, Trivisonno says hospital leadership should just assume that at some point they will face some sort of organizing effort.
"Be prepared. Make sure that your management team is ready because the unions are not backing off. There are three more years with this administration in Washington and now that they have a full board complement they are coming," he says.
"Most employers' positions are very rational. Talk about it from orientation all the way through and make sure your managers have the skills, because this is a subject that people often have different opinions on. Managers don't like walking into a room where there could be conflict. So having them comfortable with the issue and seeing that they have their little elevator speech about the organization's position on unions is essential."
"You should be talking proactively with your staff about your positions on unions. People are afraid of talking about the 'U' word. The thinking is that if we talk about unions we will stimulate union activity. Wrong! It's like talking to your children about drugs and sex. You have to get out there and get ahead of it."
Most of the states that are rejecting or noncommittal on Medicaid expansion also rank near the bottom in population health in an annual survey. Conversely, the residents in many of the states that have embraced the expansion are among the nation's healthiest. America's Health Rankings for more than 20 years has ranked state population health on measures that include diabetes, obesity, smoking, and physical activity. States at the bottom of the list include: No. 50, Mississippi; No. 48, Louisiana; No. 47, Alabama; No. 44, Oklahoma; No. 43, South Carolina; No. 42, Tennessee.
"It is amazing," says Sara R. Collins, vice president, healthcare coverage and access, at The Commonwealth Fund. " States that are not expanding have among the highest rates of diabetes and obesity among lower income families. These are people earning less than $25,000 a year. These are families, many of them are uninsured, who would significantly benefit from the insurance coverage provided by the Medicaid expansion if those states were to expand."
"These states also have among the highest rates of uninsured in the country. Texas has the highest rate of uninsured, or more uninsured as a percentage of the population than any other state. So, the taxpayers in the states are contributing to the cost of the Medicaid expansion. It's important that all states expand their programs not only so that their residence can benefit but so that they can get the benefit from the federal spending that is leaving their states in the form of tax revenues."
Citing bipartisan support in Congress, Ardis Dee Hoven, MD, president of the American Medical Association, believes a "doc fix," in the form of a total repeal of the sustainable growth rate funding formula for physicians, is imminent.
Ardis Dee Hoven, MD, President of the American Medical Association
After years of lobbying, the American Medical Association may be close to witnessing the repeal of the much maligned Sustainable Growth Rate funding formula for physicians. An amendment in the bipartisan budget deal that emerged this week in Congress calls for repealing the SGR permanently and creating a three-month long bridge to prevent the looming 24% cut to physician Medicare reimbursements.
AMA President Ardis Dee Hoven, MD, spoke with HealthLeaders Media on Wednesday about the AMA's latest efforts to repeal the SGR, and why it's different this time around. The following is an edited transcript.
HLM: The AMA has tried unsuccessfully for years to get repeal SGR. What's different this time?
ADH: This time the momentum and bipartisan bicameral support for repealing SGR getting us to a better place is well underway. The collaborative effort, the work that these committees have been doing in terms of listening to us and understanding and incorporating our recommendations into the proposed pieces of the legislation is important and we are appreciative. It started with the [House] Energy and Commerce Committee [which] came out with their bill in late July to get the ball rolling.
HLM: But why has the momentum finally shifted toward permanent repeal?
ADH: Everybody is tired of having to deal with this on an annual basis. The concept is destabilizing the Medicare program [and that] is something that most people and members of Congress just cannot tolerate. Then, for the first time, we saw a significant fiscal change around repealing the SGR.
We have paid something like $146 billion over the last ten years just patching it and now the Congressional Budget Office is marking this at about $116 billion to replace it. The numbers are getting better. It's the fiscally responsible thing to do and members of Congress understand this.
HLM: How will the repeal of SGR be funded?
ADH: The AMA and physician leadership have been talking about policy and what we think is in the best interests of patients and the Medicare program. We understand the fiscal issues. We understand the pressures that members of Congress are under right now and their fiscal responsibilities as they manage that. We are going to have to entrust that to them, knowing that this is going to be difficult for them. But I am convinced that they are going to do this. I am very optimistic about this and I am anxious to see it through.
HLM: What replaces the SGR?
ADH: What happens is a total repeal. It is my understanding that we will have about three years of payment updates. That is what is being proposed right now by the Ways and Means Committee—of about .5%. That will allow physician practices to stabilize and allow them to begin to move to new alternative payment models such as accountable care organizations, primary care medical homes, bundled payments, and other models of payment around delivery and have that period of transition to these new innovated models of care. That is what is going to replace SGR.
HLM: What should we look for in the coming days and weeks?
ADH: We know the mark ups are going to happen on Thursday. We are going to see the (House) Ways and Means and [Senate] Finance committee beginning to do their final evaluations of amendments and… giving us solid information as to what they are going to propose in their legislation.
HLM: How will we know that this thing is still on track in the coming days and weeks?
ADH: You will see evidence of it fairly soon. You are going to see bipartisan support for this. You are going to see support from the medical communities, [and ]the state and specialty societies as well. You are going to see some bipartisan support financially for how this is going to be managed. That's when we will know it's go on track.
HLM: Will any of this happen by the end of the year?
ADH: The cut of 24% that we would normally experience this year would go into effect on Jan. 1. We know that Ways and Means is proposing a bridge of three months, which is really a pathway to get us to repeal. We want them to get it correct and make sure that all the 'I's are dotted and the 'T's are crossed. We are very supportive of this bridge period to get us to the permanent repeal.
We know that during that bridge there will be a .5% payment update for the three months and then starting with the calendar year, the new proposal would go into place. Things are actually stabilized. The plans are in place. Members will go home for the holidays. They will return and continue to complete their work.
HLM: What are the biggest threats to the SGR repeal?
ADH: The threats are getting less and less as the days go by. From my perspective there aren't any significant threats out there at this point. The important thing is not just repealing SGR but getting the elements changed that we felt strongly about. We have already seen that happen with pieces around the quality reporting issues, the payment for care coordination services, and development and implementation of alternative payment models. These sorts of things we have already worked significantly through with Congress.
The big issue of late has been the payment updates over a period of years to stabilize Medicare, and the Ways and Means Committee announcement is that they are going to propose a three-year stabilization period with payment updates, which is very good and supportive of where the AMA and physician leadership have been.
HLM: What should individual AMA members and other physicians do to help?
ADH: They need to stay tuned. They need to watch our website and our information which is going to be rapidly rolling out to them about what is happening, what the plan is, what the process is, and what they need to be doing about it. Until we see the final language… they need to stay informed.
When we say it's time to encourage calling they need to do it. If they already have a strong relationship with their members of Congress they should be on the phone or electronically talking to them about the need to repeal SGR permanently and to advocate for the changes we are recommending to Congress.
Because of medical liability concerns, federally qualified health centers have been mostly unable to tap into the good will of local clinicians who want to volunteer their medical services. Pending legislation may turn that around.
The nation's 1,200 health centers and the approximately 22 million patients they serve may soon benefit from legislation under consideration in Washington, DC, that is so commonsensical and cost-effective that even the current incarnation of Congress, arguably the worst ever, probably won't screw it up.
Because of medical liability concerns, federally qualified health centers have been mostly unable to tap into the good will of local clinicians who want to volunteer their medical services. Staff clinicians at FQHCs fall under the Federal Torts Claim Act. Volunteer clinicians do not and the cost of medical liability insurance is prohibitively expensive.
The Family Health Care Accessibility Act of 2013 (H.R. 2703) would extend FTCA protections to all clinicians practicing in FQHCs. If the bill becomes law, it has the potential to provide immediate and substantive relief for FQHC clinicians while improving access to care for vulnerable populations.
More clinicians means more volume and maybe keeping the doors open a little longer at these clinics just as the nation is poised to expand the Medicaid roles and millions of Americans gain some sort of coverage through the health insurance exchanges.
A 2009 Government Accountability Office report found that only 7% of FQHCs reported using volunteers. In addition, supports of the bill say there is virtually no fiscal note attached to the legislation. The GAO estimated that nationally "an additional $6 million would be paid in claims and lawsuits from fiscal years 2009 through 2013 if FTCA coverage were expanded to FQHC volunteers. The Congressional Budget Office estimated that the expansion would result in claim and lawsuit costs of less than $500,000 in fiscal year 2009, $1 million in each of fiscal years 2010 and 2011, and $2 million in each of fiscal years 2012 and 2013."
The Family Health Care Accessibility Act could be funded from health centers' annual appropriations. Without the liability protections, the National Association of Community Health Centers and other supporters of the bill say that medical malpractice insurance for physician-volunteers at CHCs could cost as much as $100,000, reducing the number of professional healthcare volunteers at a time when health centers are expanding services and access to meet the growing needs of their
An earlier version of the bill in the 111th Congress passed the House 417-1 but bogged down as the session expired. According to an arcane govtrack.us formula, the newest version of the bill has only an 8% chance of clearing the House Energy and Commerce Health Subcommittee, where only 11% of bills emerged and only 3% were enacted in 2011–13.
However, the bill has broad bipartisan support, starting with sponsors, Rep. Tim Murphy, (R-PA), and Gene Green, (D-TX), and they're confident it will pass this session and become law. "The Family Health Care Accessibility Act is exactly the kind of bipartisan reform that Congress should pass so low-incomes families and children have access to quality affordable coverage," Murphy said in a media release touting the bill.
At a subcommittee hearing last month, Robert MtJoy, CEO of Cornerstone Care, Inc., a FQHC serving about 23,000 people in rural southwest Pennsylvania, testified that access to affordable primary care continues to be one of the most persistent challenges in healthcare.
"Research indicates that approximately 60 million Americans live in a community without access to a primary care provider. While health centers are engaged in many workforce development initiatives, one immediate solution to alleviate this workforce shortage is the use of volunteer providers," MtJoy told the subcommittee.
"By extending FTCA coverage to include volunteer providers, there will be more providers available to meet the needs of the millions of patients who still lack access to care. Recruitment and retention of healthcare providers is one of the greatest challenges I have. And unfortunately the looming critical shortage of primary care physicians will be more profoundly felt in rural areas like mine. We've got an aging physician population getting ready to retire and this bill allows us to take advantage of this valuable resource to assist us in addressing this shortage."
While this bill seems likely to pass, it won't hurt if healthcare clinicians and executives from across the nation contact their representatives in Congress to ensure that they intend to vote for it. In fact, anyone who supports improving access to primary care should encourage Congress to support The Family Health Care Accessibility Act.
Failure to comprehensively test the ICD-10 diagnostic coding system will dramatically increase the potential of catastrophic cash flow disruption for physicians practices, says the Medical Group Management Association.
Susan L. Turney, MD, President and Chief Executive Officer, MGMA-ACMPE
The October 2014 roll out of ICD-10 could become a fiasco of epic proportions unless the federal government mandates more rigorous "end-to-end" testing of the complex diagnostic coding system to ensure that it actually works, the Medical Group Management Association told the federal government this week.
In a letter Monday to Health and Human Services Secretary Kathleen Sebelius, MGMA President Susan L. Turney, MD, commended the government's decision to initiate testing of ICD-10. However, Turney called the planned "front-end" testing that determines if providers can file claims correctly "simply insufficient. We strongly urge that the agency undertake full end-to-end testing with physician practices as soon as possible."
"Failure to appropriately test ICD-10 could result in operational problems similar to what the department experienced with the rollout of healthcare.govand will dramatically increase the potential of catastrophic cash flow disruption for practices following the Oct. 1, 2014 transition date," Turney said in the letter.
"Complete end-to-end testing is critical for a number of reasons. First, this type of comprehensive testing permits software developers, such as those in the practice management system and electronic health record field, to ensure that software can be appropriately configured for physician practices."
"Second, end-to-end testing can identify critical problems well prior to the Oct. 1, 2014 compliance date and permit trading partners to institute the appropriate modifications to systems and/or workflow. Finally, end-to-end testing is the only practical method practices will have to accurately predict and respond to Medicare coding edits and fully understand the impact that ICD-10 will have on reimbursements."
Turney said that "end-to-end testing between trading partners is absolutely critical to measure operational predictability and readiness."
"In addition, commercial health plans traditionally take their direction on these types of operational issues directly from Medicare. With Medicare refusing to engage in end-to-end testing with their physician practice partners it is likely that many of these commercial plans will also not test," she said.
'A Little Hyperbole'
Turney noted that the healthcare industry was wracked by confusion with the transfer in January, 2012 to HIPAA Version 5010. She said that a failure to identify issues with ICD-10 "well before the compliance date will lead directly to a protracted industry implementation and significant disruption of cash flow for a large number of physician practices. With HIPAA Version 5010, more testing and better dissemination of the testing results could have averted many of the problems that practices, clearinghouses, health plans, and software vendors experienced prior to and immediately after their 'go live' dates."
Steve Sisko, an Arizona-based healthcare industry consultant, says that MGMA is exaggerating the effect of potential snafus in the ICD-10 rollout.
"I do believe the MGMA is trying a little hyperbole to leverage the current 'government can't get it right' fervor for their anti-ICD-10 agenda," Sisko said in an email exchange with HealthLeaders Media. "I think that providers have to be careful with making a big deal out of ICD-10 and playing it as something the payers will drop the ball on. My sense is that it's the providers who are lagging with their ICD-10 migration and conversion efforts. The providers tried this same approach when 5010 was hiccupping last year and was granted an enforcement delay."
"Personally I don't think the two efforts are comparable and while I suppose anything is possible, I don't think any issues associated with the ICD-10 rollout will be major or as concentrated in certain functional areas like the HIX rollouts. I do suspect there will be some problems – relatively minor – that will be blown out of proportion."
'Nobody Seems to Be Ready'
But Robert Tennant, a senior policy advisor at MGMA, says the comparison is apt. "What the exchanges showed us was that if you don't test and you just go live with something, you run the risk of problems. And ICD-10 is a massive list for the industry and for Medicare," Tennant says.
"There are a lot of moving parts here that have to flow together in order for this change to happen. Part of it is the practice management and electronic health records software vendors have to upgrade their products' clearinghouses. The vast majority of claims are submitted through clearinghouses and they are telling us they have not received the claim edits from the health plans, including Medicare, including the policies and procedures that wrap around these codes. We are all vectoring towards this October date and nobody seems to be ready, and that includes the government."
"ICD-10 is a better code set. We'd be the first to agree with that. But we have to ensure that the implementation process is done in a way that is not dramatically negative for physician practices. We are very concerned about the potential of productivity decreases from both clinicians and coders and also concerns about the cash flow disruption following the October date.
Tennant says he hopes the HIX rollout fiasco and the potential political fallout have made HHS more sensitive to concerns raised by healthcare providers.
"They are acutely aware that though the ICD-10 mandate was under President Bush's watch, this is going to be seen as an extension, rightly or wrongly, of President Obama's policies," he says. "It is incumbent upon CMS to take every step possible to ensure that the transition, if it goes forward, is a successful one. Right now the first thing they can do is begin to test."
Topping a list of recommendations, MGMA called on CMS to expand the existing Medicare front-end testing week in March 2014 to permit complete end-to-end testing with any willing physician practice.
"This testing should include return of the remittance advice to allow practices to clearly determine how ICD-10 will impact their reimbursement rates," Turney said. "If you are unable to provide testing services for all willing providers, we urge you to conduct end-to-end testing with a sufficient number and breadth of specialties to facilitate the identification of the most common claim adjudication issues."
Nearly two years after its entry into the Michigan market, for-profit LifePoint expands its footprint with deals in two rural communities.
LifePoint Hospitals has finalized affiliations with two rural hospitals in Michigan's Upper Peninsula, and the for-profit hospital company says it will continue to look for other provider partners as it builds a network in the remote region.
Leif Murphy, CFO and executive vice president at Brentwood, TN-based LifePoint
"We are actively working to build the network of providers in that market," says Leif Murphy, CFO and executive vice president at Brentwood, TN-based LifePoint. "Our strategy is to own and operate community hospitals, and most of our hospitals you will find in rural markets that look just like the Upper Peninsula. It is where we bring great value in terms of our operating model and the delivery of services that those communities really need."
Last week LifePoint announced that it would purchase Bell Hospital, a 25-bed critical access hospital in Ishpeming, MI, about 14 miles west of Marquette. In a separate deal, LifePoint said it would enter a "joint venture" with Portage Health, which includes a 36-bed community hospital and a 60-bed skilled nursing unit in Hancock, MI, about 100 miles northwest of Marquette.
The negotiations were announced earlier this year and both deals must be approved by Michigan's attorney general.
In 2012, Duke LifePoint, a joint venture between LifePoint and Duke University Health System, purchased the 315-bed Marquette General Hospital, which serves as a tertiary care hospital for the region.
"Our goal will be to make sure that Marquette is delivering a level of service that will ensure that Portage and Bell will send all of their referral business to Marquette, but Marquette will have to earn this," Murphy says. "Marquette is our tertiary hospital that provides those complex clinical services: heart, cancer, orthopedics. Portage and Bell are secondary hospitals that are not maintaining today some of those more tertiary service lines."
Murphy says Duke will not have a direct ownership interest at Bell and Portage, "but they will be involved in the quality and patient safety programs and the coordination and building of the network throughout the Upper Peninsula."
LifePoint's affiliation with Duke at Marquette General Hospital was an attractive selling point when negotiating with trustees at Bell and Portage. "They want to provide the absolute best care for their patients in their market," he says. "With the clinical expertise that Duke will bring to the tertiary hospital at Marquette when they are referring their patients into Marquette as a tertiary hospital, they will know they'll have Duke services and quality and safety programs all in play."
As part of the final acquisition agreement with Bell Hospital, LifePoint will make $5 million in capital investments to the critical access hospital over the next decade, including an improved IT infrastructure and equipment and facility upgrades. Bell also will have access to support and resources to help it recruit and retain physicians, enhance its clinical services to meet the changing needs of its community, and improve its operations.
In addition, proceeds from the sale will eliminate Bell's debt, leaving an additional $4 million that Bell plans to use to support community charities, LifePoint and Bell said in a joint media release.
"Bell Hospital looks forward to beginning this next chapter in the rich legacy of our hospital," Floyd Bounds, Bell Hospital CEO, said in prepared remarks. "We are excited for the months ahead and for the opportunities we will have to be a part of creating healthier communities across the U.P. with LifePoint. This is truly an exciting day for our hospital, physicians, employees, and patients."
Murphy says LifePoint is not overly concerned about suggestions that the federal government may reconsideror revoke the status of hundreds of critical access hospitals across the United States.
"It is one more analytical part of every puzzle," he says. "Whether or not the exceptions will continue will have no bearing on our commitments to the hospital."
In the deal with Portage, LifePoint will own 80% of the joint venture and Portage Health will retain a 20% ownership stake. Governance will be equally shared, and an eight-member board with equal representation from Portage and LifePoint will be established to ensure that the community has an active voice in Portage Health's future.
Over the next decade, LifePoint will invest $60 million in capital improvements at Portage, including upgrades for technology and equipment and improved facilities. The $40 million in proceeds from the deal and retained assets from Portage Health will support the retained businesses and create a locally governed charitable foundation, according to a joint media release.
"As we considered Portage Health's future, our board vetted a number of strategic partner options," Portage Board Chairman Steve Zutter said in prepared remarks. "This joint venture with LifePoint offered us a unique opportunity to share ownership of Portage Health and gain access to significant resources to grow and expand our services. We are excited for the future."
Allan Baumgarten, an analyst who writes regularly about the healthcare sector in Michigan and other states, provided a snapshot of the Upper Peninsula hospital market in an email exchange with HealthLeaders Media.
"There are about 12 hospitals in the UP, including several that are small, critical access hospitals. The Duke/LifePoint joint venture acquired Marquette General last year, which is by far the biggest hospital in the UP. The deals with Portage and Bell were first announced in February and March. I don't think there is much difference between describing the deals as full acquisitions or joint ventures. I suspect the JV converts to full LP ownership in a few years. Not sure who they see as competitors—some of the other small hospitals are owned by Aspirus, a Catholic system with its largest hospitals in Wausau, WI. The next closest large hospitals would be either in Petoskey, where the McLaren system from Flint has acquired the hospital, Munson in Traverse City, or maybe one of the Trinity/Mercy hospitals in Cadillac."