The HealthLeaders Media Industry Survey is always a highlight on our editorial calendar. The survey asks questions to healthcare stakeholders from seven areas: CEOs, CFOs, CIOs, physicians, marketing, health plans, and quality. We also take the results from the CEO survey and drill down deeper so we see how community and rural CEOs' answers correspond with non-rural CEOs.
For the 2010 survey, we found that there was surprisingly little disagreement between CEOs at non-rural hospitals compared with CEOs at rural and community hospitals about most issues. For instance, both ranked quality/patient safety, patient experience/patient satisfaction, and reimbursement as the two through fourth priorities for their organizations over the next three years. [See Question 5 of the Community and Rural survey.]
However, there were some disconnects. For instance, community and rural CEOs ranked physician recruitment and retention as their top priority. For non-rural CEOs, recruitment and retention was a distant fifth—with reducing costs seen as the No. 1 goal. Community and rural CEOs ranked cost reduction as their No. 6 goal.
The likely reason, non-rural hospitals usually don't have problems recruiting doctors to their facilities, but a hospital 200 miles from the nearest major city struggles to attract and keep doctors.
"Workforce issues are always going to be the No. 1 concern for rural hospital CEOs, and that's what makes rural hospitals unique," Alan Morgan, CEO of the National Rural Health Association, recently told my colleague Cheryl Clark about the findings.
Interestingly, cost is one area that community and rural hospitals are usually adept at keeping under control, as they are generally working as lean as possible. Additionally, Morgan said most rural hospitals are "dealing with low-volume patient care" and are more concerned about improving health access rather than controlling costs.
Our survey showed that most health leaders are disappointed with leadership in Washington, but community and rural hospital CEOs also see help on the way from the capital. Thirty-five percent of respondents said the federal stimulus package will have a positive impact, which is more than the 24% of non-rural CEOs. [Question 9.]
Moreover, nearly 63% of community and rural CEOs believe stimulus and the HITECH Act will have a positive influence on future business. That's compared to the 51% of non-rural CEOs who view the stimulus and HITECH Act positively. [Question 15.] Funding sources for rural hospitals are usually limited and, as these findings show, CEOs are viewing this possible infusion of funds as a rare shot in the arm.
These are just a few of the dozens of insightful findings gathered from this year's survey. Here are a handful more:
Most community and rural CEOs disapprove of the job President Barack Obama, Congressional Democrats and Republicans, and Health and Human Services Secretary Kathleen Sebelius are doing with respect to healthcare reform. [See Question 7.]
While community and rural CEOs largely disapprove of the job health plan leadership, drug makers, and device makers are doing regarding healthcare reform, they approve of the hospital industry leadership, industry lobbyists/associations, and the public.
Only 30% of community and rural CEOs believe layoffs and staff reductions are effective in dealing with the economic crisis, which is lower than 43% of non-rural CEOs. Twenty-nine percent said that strategy has actually been ineffective, compared to slightly more than the 21% of non-rural CEOs. [See Question 13.]
Instead, community and rural CEOs have had greater success with supply chain management improvements (82% effective), revenue cycle enhancements (76% effective), physician alignment (65% effective), emphasize high-margin services (61% effective), and cut capital spending (59% effective).
For a glimpse at other findings such as the top healthcare cost drivers [Question 17], the service lines with the most potential [Question 22], the personnel issues facing community and rural organizations [Question 27], and the total annual salary and bonus compensation packages for CEOs [Question 28] check out the full survey.
Explore these results and more in this year's survey, but I must warn you, once you start reading, analyzing, and comparing stakeholder responses, you won't be able to stop.
Health and Human Services Secretary Kathleen Sebelius is demanding that Anthem Blue Cross publicly justify its decision to raise member premiums by as much as 39%.
In a letter to Leslie Margolin, president of Anthem Blue Cross, California's largest for-profit insurer, Sebelius bashed the premium increases at a time when WellPoint, Anthem's parent company, "earned $2.7 billion in the last quarter of 2009."
Anthem Blue Cross, which has 800,000 individual insurance members, recently told individual members that it is increasing premiums on March 1. The Los Angeles Times reported last week that those premium increases were as high as 39%.
"As we continue the healthy insurance reform debate in Washington, this announcement reminds us that too many Americans can be left with unaffordable insurance each time the rates or rules change in the private market," Sebelius said. "It's clear that we need health insurance reform that will give American families the secure, affordable coverage they need."
In her letter, Sebelius said the premium increases are up to 15 times faster than inflation and could make healthcare unaffordable for hundreds of thousands of Californians.
Sebelius asked for information not only about premium increases, but the insurer's medical loss ratios. Individual insurance usually has a lower medical loss ratio than the group market because there is more costs associated with marketing and customer service in the individual market.
"I believe Anthem Blue Cross has a responsibility to provide a detailed justification for these rate increases to the public. Additionally, you should make public information on the percent of your individual market premiums that is used to medical care versus the percent that is used for administrative costs. Policyholders in the individual market deserve to know if their premium increase would be invested in better medical care or insurance company overhead costs like salaries, profits, and advertising," wrote Sebelius.
In response to Sebelius' letter, Anthem Blue Cross issued a statement: "It is important to note that individual medical insurance premiums do not reflect an individual member's personal claims experience. Therefore, as medical costs increase across our member population, premium increases to the entire membership pool result. Unfortunately, in the weak economy many people who do not have health conditions are foregoing buying insurance.
"This leaves fewer people, often with significantly greater medical needs, in the insured pool. We regret the impact this has on our members. It highlights why we need sustainable healthcare reform to manage the steadily rising costs of hospitals, drugs and doctors.
"As such, it is important to go back to the beginning and get healthcare reform done right. At the same time, we are engaging with a broad range of key stakeholders across California to discuss the state's individual insurance market and share ideas on how we can collectively partner on meaningful change," said Anthem officials.
In what many are calling one of the biggest political upsets in American history, Republican Scott Brown beat Democrat Martha Coakley in the special Senate election in Massachusetts Tuesday, which ends the Democrats' super majority in the Senate and could allow Republicans to filibuster health reform legislation.
Brown garnered 52% of the vote compared to Coakley, the commonwealth's attorney general, who picked up 47% of the vote. The Republican will complete the final two years of the late Edward Kennedy's Senate term.
With his victory, Brown will become the 41st vote against health reform, which opens the door for a possible Republican filibuster on health reform—or at the very least, it could force Democrats to give the GOP a place at the negotiating table.
Brown's victory is also being seen as a possible harbinger of things to come in the 2010 Congressional elections and may force Democrats to change their strategies in the fall elections. It could also push Democrats to back away from some provisions in the health reform legislation.
During his acceptance speech Tuesday night, Brown made it clear that he is against the current health reform proposals. He said people don't want a health reform bill that will destroy jobs, hurt Medicare, and run the nation deeper into debt.
"It is not in the interest of our state and our country, and we can do better," he said.
Brown's victory in "the bluest of blue states" didn't seem possible only a week ago, but Coakley's sluggish campaign coupled with an unpopular governor, growing discontent with the State House and Washington, and a new face in statewide politics that connected with voters created a powerful combination that led to Brown's win.
The victory leaves Democrats in Washington with the difficult choice of what to do with health reform. They could:
Rush through legislation, such as the Senate's bill, in hopes of passing the measure before Brown takes office.
Utilize the reconciliation option, which is a complicated process that could allow Democrats to remove any threat of Republican filibuster.
Work with Republicans in hopes of coming up with a reform proposal that would garner enough GOP support to pass without the filibuster threat.
Step back and start over on health reform.
Massachusetts health leaders react
Political pundits and politicians have had their say about Brown's victory, but what do Massachusetts health leaders think of the win and what will it mean for health reform.
David C. Harlow, principal of The Harlow Group, LLC, a healthcare law and consulting firm in Newton, MA, says, "Is the pending health reform plan perfect? No. Better than the status quo? Probably. Will doing nothing ensure further cost and quality meltdown? Almost definitely. Will that meltdown lead to some form of public option down the road? Entirely possible."
Harlow says the election may be a referendum on health reform in Massachusetts, which created its own reform that was seen as the basis for much of the national proposal. Though the state's experience has shown "impressive coverage figures," Harlow says, reform has also brought about costs that are more difficult to support during a recession.
"What are the implications for health reform? While Brown's victory enables a GOP filibuster blocking a Senate vote, Democrats have at least two options: House adoption of the Senate bill or the informal reconciliation process. Leadership is already exploring both options. The better approach may be to go back to the drawing board—but only in the unlikely event that the GOP can act as a true partner," says Harlow.
Meanwhile, Joseph C. Kvedar, MD, director of the Center for Connected Health at Partners HealthCare System in Boston, says Massachusetts voters may have been "short-sighted" on Tuesday, but healthcare delivery reform is inevitable. "If Brown is good to his word and won't cast his vote for the health reform bill, it will be a short-term setback. However, all of the discussion, and all of the thinking, have propelled many in the industry to a place where they will be moving in the direction of care delivery reform because it seems inevitable. We won't be waiting for the federal government to get their interests lined up," says Kvedar.
Mario Motta, MD, president of the Massachusetts Medical Society (MMS), says his organization shares similar viewpoints with the new senator. Both supported the state's universal health program, believe all Americans deserve healthcare coverage, and they agree healthcare costs must come down.
"Physicians share these concerns. Affordable insurance, reducing costs, preserving access to care, liability reform, primary care services, and fixing the Medicare payment system for physicians are some of the major issues facing providers and patients. We look forward to working closely with Senator Brown, as we have with the entire Massachusetts Congressional delegation, to resolve the issues facing our nation's physicians and to improve healthcare access and quality for all patients in Massachusetts and the nation," says Motta.
Massachusetts Democrats usually don't need to worry about U.S. Senate elections. Only one Senate race in recent memory caused the Democrats real concern and that pitted a fairly popular former GOP governor, Bill Weld, against Sen. John Kerry in 1996.
Besides that high-profile race, recent Senate races in the Bay State have been slam dunks for Democrats.
But the current race to replace the late Sen. Edward Kennedy has recently been transformed from a Democrat with a 30-point poll lead into a tight race.
Massachusetts voters will head to the polls today to decide on their next senator and the results will affect the health reform debate in Washington—and could impact the Congressional elections in the fall.
But what will really happen if Republican Scott Brown is able to beat Democrat Martha Coakley? Here are three questions and answers about the Massachusetts Senate race and its impact on healthcare and national politics:
If Brown wins, is health reform dead?
U.S. Rep. Barney Frank (D-MA) has said a Brown victory will kill health reform, but it's more likely that a Republican in Kennedy's old seat would wound—and not kill—health reform.
Brown has pledged to be the "41st vote" against health reform, which would allow Republican senators to filibuster health reform. The filibuster could be used to kill the legislation, but more likely the GOP would use the threat as a way to get Democrats to compromise on certain health reform provisions, such as taxes and social issues, including abortion.
But there is a way Democrats can pass health reform legislation without Republican support. They could use "reconciliation," which is a complicated process that requires a simple majority vote of 51 votes in the Senate and removes the filibuster threat.
The Democrats could also move quickly on health reform legislation, such as approving the Senate bill, which is considered the more conservative legislation, and pass the bill before Brown even takes office.
If Brown wins, and no recount is needed, the new GOP senator would begin in about two weeks. According to The Boston Globe, Massachusetts Secretary of State William F. Galvin would need to certify the vote and town clerks would need to wait 10 days to allow all ballots to arrive from overseas. State election law says that the results would need another five days to get to Galvin before the new senator could be sworn in.
This means Democrats would have slightly more than two weeks to ram through legislation or they could work with the GOP when Brown takes his seat.
By either rushing a vote or using reconciliation, Democrats could be seen as desperate, and moving forward without Republican input could hurt the party in Congressional elections this fall. On the flip side, passing a bill quickly or through reconciliation would give Democrats a bill they would support more than if they worked with Republicans.
If Brown wins, does that mean Massachusetts opposes health reform?
Massachusetts has been at the forefront of the health reform movement. The Bay State implemented its own reform in 2006 that requires nearly all Massachusetts residents buy health insurance.
Polls have shown that most residents support the state initiative (though questions remain about whether it has been successful), so a vote for Brown is not a vote against health reform. It's more complicated than that.
One issue is the political climate. Massachusetts Governor Deval Patrick, a Democrat who was elected as a "change" candidate, has seen his poll numbers drop since he took office in 2007 and there is much concern that he could lose in the fall.
There is also the fact that Coakley was not initially embraced by the liberal base during the primary and was criticized as jumping into the fray too soon after Kennedy's death.
Critics also say that Coakley, the state's attorney general, has a boring personality that has not resonated with voters.
A vote for Brown is not a vote against health reform. The candidates' personalities and growing mistrust of the State House and Washington will be the reasons why voters may side with the Republican.
What would a Republican victory in Massachusetts mean symbolically across the nation?
Democrats are rightfully concerned about the potential of losing a Senate seat in "the bluest of blue states." That worry was evident over the weekend when President Barack Obama traveled to the state to deliver a speech in support of Coakley.
A Massachusetts victory for the GOP will be seen as a referendum against health reform, though that is not the case. Nevertheless, a Massachusetts victory could spark Democrats on Capitol Hill to lose their nerve on health reform and they could be more apt to weaken certain provisions. It could also, in turn, cause Republicans in Washington to stand up against the plan and embolden GOP candidates to run for Congress in the fall. More Republicans in Congress next year could also lead the GOP to rescind portions of health reform legislation in which it does not support.
Of course, there is a still a distinct possibility that Coakley pulls off an election victory today and all of these questions will be moot later tonight.
If the GOP is able to win the Senate seat, pundits will call it a referendum on health reform, but the real reasons will be: an unhappy electorate, an unpopular governor, and a Democratic candidate that simply did not inspire Democrats and independents.
Connecticut Attorney General Richard Blumenthal is suing Health Net of Connecticut, Inc., after the insurer reportedly failed to secure private medical records and financial information of 446,000 Connecticut members and then did not promptly notify them of the possible security breach for six months.
According to the AG's office, the insurer learned that a portable computer disk drive disappeared from the company's Shelton office about May 14, 2009. The insurer contends that it was misplaced, but the AG's office says that it was stolen. The disk contained protected health information, social security numbers, and bank account numbers, according to the AG's office.
Blumenthal charges that Health Net, which has about 6.6 million members across the country, did not inform his office or other Connecticut authorities of the missing information, which included 27.7 million scanned pages of more than 120 different types of documents, including insurance claim forms, membership forms, appeals and grievances, correspondence, and medical records.
The AG said Health Net waited six months after the breach before posting a notice on its Web site and informing members of the problem on Nov. 30.
"Sadly, this lawsuit is historic—involving an unparalleled healthcare privacy breach and an unprecedented state enforcement of HIPAA," Blumenthal said. "Protected private medical records and financial information on almost a half million Health Net enrollees in Connecticut were exposed for at least six months—most likely by thieves —before Health Net notified appropriate authorities and consumers."
In a statement Wednesday, Health Net said it had just received a copy of the lawsuit and was reviewing it. The company added that it will "continue to work cooperatively with the Connecticut Attorney General on this matter." Health Net said, "To date, Health Net has no evidence that there has been any misuse of the data."
The AG's office alleges that an investigative report by Kroll Inc., a computer forensic consulting firm hired by Health Net, found that that data was not encrypted or protected from access by unauthorized people, which Blumenthal said is against the insurer's own policies and requirements of federal law. Blumenthal is seeking a court order to block Health Net from continued HIPAA violations by requiring that any protected health information contained on a portable electronic device be encrypted.
"These missing medical records included some of the most personal, intimate patient information—exposing individuals to grave embarrassment and emotional distress, as well as financial harm and identity theft," he said. "The staggering scope of the data loss, and deliberate delay in disclosure, are legally actionable and ethically unacceptable. Even more alarming than the breach, Health Net downplayed and dismissed the danger to patients and consumers," he said.
"Failing to protect patient privacy blatantly violates federal law and Health Net's public trust. We are seeking a preliminary order to protect patients and consumers, and will fight for civil penalties."
The lawsuit also names UnitedHealth Group and Oxford Health Plans, which have acquired ownership of Health Net of Connecticut, said Blumenthal.
In response to the missing information, Health Net said it is offering two years of "free credit monitoring services for all impacted members who elect this service. This service also includes $1 million of identity theft insurance coverage and enrollment in fraud resolution services for two years, if needed. Additionally, if members experience any identity theft between May 2009 and the date of their enrollment, Health Net will provide services to restore the member's identity at no cost to the member."
There are so many studies and surveys in healthcare that sometimes an important one gets lost in the mix—especially with the myriad health reform studies comparing the House and Senate plans.
That was the case with a study released last Friday that has ramifications not only to CMS and policymakers, but health insurers—whether they offer Medicare Advantage or not.
Researchers from Kaiser Permanente Medical Care Program and David Geffen School of Medicine at UCLA compared drug costs and adherence among Medicare beneficiaries with a standard Part D coverage gap versus those with supplemental gap coverage in 2006. Using pharmacy data from the Medicare Advantage Prescription Drug plans, researchers looked to see how the so-called Medicare doughnut hole is affecting seniors and their care.
The doughnut hole requires seniors to pick up the tab for prescription drugs once their annual drug costs reach $2,250 and until the total reaches $3,600. The belief behind the doughnut hole is that transferring costs onto the beneficiary will reduce over prescribing and force beneficiaries to make wiser healthcare decisions.
What researchers found was that Medicare beneficiaries with diabetes in the doughnut hole experienced lower drug costs (3-4% lower), but the bad news is that they had much higher out-of-pocket spending and worse medication adherence to three chronic drug classes.
These results should not surprise anyone—and shows the dangers of shifting costs onto consumers. If people need to choose between food and their blood pressure medication, everyone will side with eating.
How the Medicare Study Links to Group Health Insurance
Some insurers may see that the study involved Medicare beneficiaries and dismiss it as not pertaining to their group health insurance. Although this study targeted the Medicare Advantage population, all health insurers and employers should take note. Shifting healthcare costs to the individual will save money in the short-term, but could have long-range cost implications if the members are not following medication regimens.
There is no better example of how this cost-shifting can affect member health than high-deductible health plans. If these plans are coupled with member education and tools, they have the potential to lower costs and create more informed healthcare consumers. The problem is that high-deductible plans are often lacking in the area of member engagement and tools.
One idea gaining popularity is value-based insurance design (VBID), which removes or lowers cost barriers for those with certain chronic illnesses; the notion being that taking away the cost component will make members more likely to comply with medication regimens. While lowering costs for the most beneficial drugs and services, VBID also increases costs on medication and services that are not valuable.
A. Mark Fendrick, MD, is co-director of the University of Michigan's Center for Value-Based Insurance Design in Ann Arbor. Fendrick says VBID can lead to averted emergency room visits and hospitalizations, and decreased costs associated with chronic disease. (Check out what else Fendrick had to say about VBID in this audio clip.)
The VBID Alternative
From the onset of VBID nearly 10 years ago, the concept has garnered the support of such innovative large employers and innovators as Pitney Bowes and Marriott. Nevertheless, most health plans and employers are still shifting costs to consumers.
"We view VBID as soft paternalism in the fact that we use the copayment and physician reimbursements to provide that financial and sometimes non-financial nudge to understand that it costs you less as the patient and makes you more money as the doctor" when there is value-based medicine, says Fendrick.
There are other examples of VBID, including UnitedHealth Group, which created the Diabetes Health Plan in its self-insured (larger employer) market, which is the first condition-specific VBID plan. UnitedHealth's plan lowers or eliminates out-of-pocket costs for medications and provides online monitoring, wellness coaches, and self-management programs for diabetics and pre-diabetics if they follow their treatment plans and evidence-based guidelines.
Fendrick also proudly says that VBID is part of the health reform discussion as value-based programs have been mentioned in legislation, including testing the idea in the Medicare population.
Fendrick says lawmakers and health leaders shouldn't merely focus on healthcare costs, but must include value to the discussion. "Cost containment should not be the sole focus of healthcare reform. We need to realize that the reason we provide health insurance and wellness programs is to produce health. As we try to contain costs, we have systemically created barriers for both clinicians and more importantly for patients to get those well established evidence-based interventions that have been clearly shown to improve health at a very reasonable cost," says Fendrick.
And that should be the case whether we're talking about Medicare Advantage, group insurance, or the individual market.
I have been writing my health insurance column for HealthLeaders Media for two years so I should know a lot more about the industry than the average American.
But I recently received a mailing from my health insurer and found that I was like just about every other confused healthcare consumer. The mailing should not have been complicated; it dealt with a recent eye exam. That should be easy stuff to comprehend, especially for someone who covers health insurance, right? Not exactly. I was left wondering "What do they want? Is this a bill?"
If I had that reaction, what about the millions of Americans who don't know much about insurance—or even worse, those who are not health literate?
There are insurers that understand this issue and are trying to reach out and educate members. Take, for instance, CIGNA, who recently launched a series of podcasts on iTunes and on its Web site that helps the insurer's more than 300,000 international expatriate members learn about their benefits, how to transition to expatriate life, and prepares them for possible challenges they could face when accessing healthcare abroad. (To access the full list of CIGNA podcasts on iTunes, search "CIEB" in the podcast sections or go to CIGNA's site www.CIGNAexpats.com.)
The 29 different podcasts feature talks on health, wellness, benefits, weight management, and pre-trip planning. Ken Vaughan, senior vice president of global sales, client management, and marketing at CIGNA, says the insurer realizes that members, especially those who work outside the U.S., may not understand their benefits.
"As the world has evolved, iTunes has become a very popular way for people to download information whether songs or using their iPods or other media devices to kind of keep track of their personal lives. We figured a natural way to build on the Web site and technology we already had was to publish that information on iTunes. It would be a great way to reach out to our customer base," says Vaughan.
Vaughan says CIGNA has heard members are downloading the podcasts and listening to them on planes, cars, and as pre-trip planning tools. The insurer is gathering feedback and plans to create sessions on pregnancy, asthma, and allergies for those on assignment, as well as create podcasts in other languages, such as Chinese and Japanese.
"We want [expatriate members] to focus on their career, their family, and all the things that they enjoy. We don't want healthcare to be a barrier, so we want to make sure the communication piece around healthcare is very, very easy," says Vaughan.
Part of consumer outreach movement
Podcasts are just a small piece of a larger consumer outreach movement for health insurers, says Vince Kuraitis, principal and founder of Better Health Technologies in Boise, ID. One issue he has with podcasts is that they don't allow for consumer interaction.
"I don't expect podcasts to move the meter a whole lot. They are a step in the right direction. They are just one thing in many that health plans can do to communicate with their customers," he adds.
CIGNA isn't the first insurer to use new media to reach out to members. A number of insurers are using Facebook and Twitter to stay connected. In addition, the healthcare industry introduces countless smartphone apps each month that are transforming how people receive healthcare and how they care for themselves.
Though some health plans are using new media, Kuraitis says health insurers are mostly followers—rather than leaders in new consumer technologies. One example of an insurer that is leading, however, is Kaiser Permanente, which has a personal health record that allows members to schedule appointments, see lab results, and e-mail their doctors. Those are the kinds of innovations health plans need, he says.
"I suspect big challenges for health plans because they have not looked at themselves as early innovators or early adopters in reaching out to consumer technologies, but they probably have to learn to be fast followers—people want to access stuff mobily," says Kuraitis.
New media brings about great possibilities, but there are also pitfalls, especially in the area of social media. My colleague Gienna Shaw wrote about those potential issues in an article last year that is a must read for any insurer looking to move into social media.
The iTunes idea is a fresh one that has boundless possibilities, but insurers must be careful not to use this new media in an old way, such as by reading boring or complicated benefit information. Social media offers payers a new forum in which to reach out to their customers with easy-to-understand and occasionally entertaining information about their member benefits. By using more interesting, engaging consumer outreach, health insurers could reach member populations—and may have been able to help me understand my insurance bill.
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The difficult financial climate has not only hurt hospitals' ability to borrow, but it's also caused health systems to rethink their banking relationships and forced them to deal with new banking partners.
The partnership between hospital chief financial officers and bankers historically has been cordial and built on trust, but as capital funds have dried up and the financial sector has seen much upheaval, hospital CFOs are facing a situation with fewer available dollars and new bankers and institutions.
Mike Rowe is senior vice president of finance and CFO of Sisters of Charity of Leavenworth Health System, a Lenexa, KS-based system with nine facilities in four states, with 2,054 staffed beds. He notes that the hospital banking community is much smaller than a year ago. Many bankers who built strong relationships with health systems are no longer in the business, which has caused hospitals to forge ahead with new people and banks.
One example of the changing dynamic is at Crouse Hospital, a 439-staffed bed facility in Syracuse, NY. Kimberly Boynton, CFO, says her hospital uses a regional banking institution that has cut back on the hospital's credit line.
"When things are good, the relationship just kind of coasts along and you don't have the kind of scrutiny that goes on now," says Boynton.
Investment banker Jeffrey Cohen, managing director at Jefferies & Company, Inc., in Albany, NY, says commercial banks are asking his hospital clients to reevaluate their capital structure.
"Hospitals have to wait it out. The hospital industry—like other industries—got spoiled when credit was so cheap and credit was so easy to come by," he says.
So how are hospitals handling the situation? Here are three ways they are surviving the current capital crisis.
Rethinking banking
Banks are looking across all of their letters of credit with hospitals and shrinking lines of credit. Hospitals, in turn, are looking at how to cut costs and whether to move their business to other banks.
The result is that banks are now offering broader relationships with hospitals.
"They are looking for an opportunity such as your primary cash management functions, to do lockbox services, to do patient receivables financing. They don't just want to write you a loan," says Rowe.
Diversifying
Hospitals have responded to the changes by looking to other banks.
"We are broadening our relationships with banks in general, simply because one of the big lessons you learned from this economic recession is you can't afford having too much of a dependency on one bank or one banking institution or one vender to provide you with everything you are going to need—no matter how strong you are," says Rowe.
Moving to new banks comes with positives and negatives. Community and regional banks could provide more face-to-face interaction but smaller credit lines. And each institution has different requirements. So the more banks a hospital deals with, the more reporting and analysis a CFO will need to submit to satisfy each bank's requirements.
"When you start to do things like that and you start answering to three institutions rather than one, that makes a big difference and takes a lot more time," says Boynton.
Rowe thinks the move to diversification will continue even after the capital climate improves. "This is probably a permanent change. You are not going to see hospitals maintaining a one-on-one banking relationship," he says.
Getting creative
Boynton says hospitals are looking at different ways to have access to capital. One idea is rather than having bank letters of credit for self-insured programs, such as workers' compensation or medical malpractice, hospitals are finding insurance bonds that allow them to go through the insurance vehicle, which can be a more favorable option now.
"You have to go out and look at these kinds of alternatives," she says.
With this greater scrutiny has also come greater inquiry.
The reason is twofold: Banks are more interested in how healthcare institutions are dealing with the capital crisis, and they have refocused efforts to review rather than sell.
"They are not selling as many new products, so I think there is more of an opportunity to really look at what they have already sold," says Boynton.
Though many hospital CFOs have gotten more proactive and diversified in dealing with banks, there are still questions as to whether CFOs will continue that approach as the capital climate improves. Boynton wonders if CFOs will go back to simply searching for the lowest rates again once business returns to normal.
"Ultimately, the hospital's job, the CFO's job, is to save money for the institution, and that's when reducing the risk and saving the money is most important," says Boynton.
PacificSource Health Plans announced it is acquiring insurer Clear One in a deal with a total equity value of about $46 million, according to Pacific Source.
Officials from both companies said the deal will enhance the health plans' financial strength and create possible growth opportunities in the government and commercial health plan markets. With the deal, Pacific Source—a Eugene, OR-based nonprofit insurer with 182,000 members in the group and individual markets—will increase its presence in Central Oregon and expand into Medicare and Medicaid, as well as "improve its ability to collaborate with providers to serve those patients," according to the insurer.
Clear One Health Plans has more than 145 employees and serves 40,000 residents throughout Oregon and Montana in Medicare Advantage, commercial, and individual plans, according to Clear One.
As part of the agreement, Clear One's shareholders will receive $26 per share in cash upon a successful close of the transaction. PacificSource said the price "represents a premium of 167% to the closing price on December 29, 2009, of $9.75."
The boards of directors of both companies unanimously approved the deal.
"The combined strengths of two independent regional health insurers will provide more people with affordable, quality healthcare, and personal service at the local level more efficiently and cost-effectively, and all our customers should benefit from that," said Ken Provencher, president and CEO of PacificSource.
The two insurers hope to complete the transaction during the latter part of the first quarter of 2010. The transaction is subject to certain regulations, such as regulatory approval by the Oregon Insurance Division, the Centers for Medicare & Medicaid Services, and the Oregon Division of Medical Assistance Programs.