The headline you read above came directly from a conversation I had a couple of months ago with David Alexander, president of Soliant Health, one of the largest healthcare staffing firms in the country. In short, his industry is hurting, thanks, somewhat ironically, to the stubborn grip of the recession and its aftermath (although according to Fed Chairman Ben Bernanke, we’re no longer in a recession).
Soliant connects hospitals with a range of temporary clinical professionals, from physicians to lab technicians. But with the impact of the economic downturn, many health systems have seen the staffing problem go into hiding.
“We’ve seen a number of delayed retirements,” he says. “It’s been a great year for hospitals that have been behind the eight-ball in their hiring plans, and they’re getting back to full staff. That’s doesn't help us though, even though we've seen some very large competitors shrink.”
Those factors have shrunk clinical outsourcing, which was once a $12 billion (revenues) industry, to around $8 billion. That doesn’t mean strategic outsourcing won’t continue to be a major theme in hospitals and health systems for the foreseeable future, especially when it comes to hospitalist and ED teams, which have long been something that many hospitals have looked to outsource, so that accountability can be handled contractually.
However, to illustrate how things have changed, nursing vacancies at one very large health system, have gone from 35% to 3%, says Alexander, citing that system’s senior vice president of nursing.
So per diem outsourcing may have seen its best days. Hospitals are getting smart about hiring the clinical help they need and most of all, they’re getting more data and using that data to more effectively schedule when they need that talent. They’re developing ways to manage their staffing needs that don’t depend on quick fixes—i.e. their people identify the shortage on the days that it occurs. They’re also identifying retirees who want to work just a little, and are incorporating them into their staffing plans as never before.
Alexander knows he and his colleagues must get smarter too. They have to work at lowering their prices and helping with solutions, not just offering talent on short notice at exorbitant rates—something for which the temporary staffing industry overall in healthcare is infamous.
“The answer for us is also the answer for the hospital,” he says. “We're not going to create a huge number of new nurses and hospitals have always had some portion of the nursing staff as per diem. But that's very expensive, to hire someone for 20% more than working full time.”
Alexander maintains this is a temporary respite from the expected dramatic return of the physician and nurse shortage, not to mention other allied clinical arts.
He may be right. Neither staffing firms nor hospitals can effectively fight trends that emerge from the realities of the broader economy. As the stock market continues to rebound and as clinical talent continues to age, many of those who stayed longer than they intended will melt back into the retired ranks.
Philip Betbeze is attending the American Hospital Association Leadership Summit in San Diego, where Atul Gawande, MD, spoke Monday.
It's hard to underestimate the pull of an Atul Gawande presentation in healthcare these days. The surgeon, writer and teacher has, over a very short amount of time, become a champion for the difficult work of cutting costs and improving quality—not necessarily in that order—in healthcare. That's why I was not surprised at the packed house when he spoke at the 2011 American Hospital Association Leadership Summit in San Diego Monday.
Gawande's message: We are in a battle for the soul of healthcare. Though he didn't say it in so many words, we're probably in a battle for the soul of the American Dream, and whether people realize it or not, that battle will likely be won or lost on whether we, as a nation, are successful in driving down costs and improving quality in healthcare. After all, much of the partisan battle going on in Congress right now over the national debt ceiling has its roots in the unsustainably high costs of healthcare.
"We cannot afford to have healthcare devour our economy," he said.
ACCESS. INSIGHT. ANALYSIS.
Join the HealthLeaders Media Council Get members-only access to industry-wide intelligence, forecasts, and analysis positions your organization to benchmark against your peers, identify and respond to key trends shaping healthcare, and make sound business decisions. JOIN TODAY
In this struggle, he says, it is fortunate that people who have the most expensive care don't necessarily receive the best care. If that weren't true, our only solution to cutting healthcare costs would be rationing.
"This is playing out in the political realm, and it makes it difficult to have a successful conversation about it. It descends into a yelling match," Gawande said. "There's not even agreement about the source of the problems. Is it government, for-profit medicine? I don't think these are the factors. Regulations and insurance hassles make our jobs more difficult. But they are not the root of the problem, they're the symptom."
Man's most ambitious endeavor is how to provide optimal capability without wasting resources. We have 13,600 diagnoses on how the human body can fail, we have 6,000 drugs and 4,000 possible medical and surgical procedures. While other industries have succeeded in driving down costs and improving quality, no single industry has to deliver on that many service lines, let alone do it every single time, he said.
ACCESS. INSIGHT. ANALYSIS.
Join the HealthLeaders Media Council Get members-only access to industry-wide intelligence, forecasts, and analysis positions your organization to benchmark against your peers, identify and respond to key trends shaping healthcare, and make sound business decisions. JOIN TODAY
In fact, healthcare has become so complex, that no single physician can hope to do it alone. Part of the problem with healthcare costs and complexity is that we've built our system on the belief that the physician is the ultimate arbiter and that he or she should have autonomy.
"Five percent of the population accounts for 50% of healthcare costs. That's no surprise. They're sick," he said. "We've built our system on a structure that was built 50 years ago. This has forced us into a very difficult situation."
Gawande argues that the system should be built instead on the analogy of race team pit crews, which must function as a team, not as cowboys, who make all their own decisions. Part of this teamwork ethic can be applied in surgical checklists, a safety innovation borrowed from other industries based on the fact that no single person can keep track of all the processes that must be employed to provide optimum care.
Although hospitals have introduced technology to cut down on mortality, the death rate from surgery has remained high. About 150,000 deaths a year are attributed to surgical complications, but about half are avoidable, Gawande says.
Part of the frustration stems from the fact that although checklists in surgical situations have been proven to reduce complications and costs, hospitals, health systems and physicians, with many notable exceptions, continue to resist them.
"I spend half my time as a surgeon building checklists," he says. "Many industries that grapple with high risk and high failure depend on them, like skyscraper construction or airlines." Boeing, whose top safety engineer is helping on this project, says a good checklist undergoes as many as 50 revisions before it is incorporated into practice.
ACCESS. INSIGHT. ANALYSIS.
Join the HealthLeaders Media Council Get members-only access to industry-wide intelligence, forecasts, and analysis positions your organization to benchmark against your peers, identify and respond to key trends shaping healthcare, and make sound business decisions. JOIN TODAY
But the results are undeniable.
"Through use of this successful two-minute checklist, patients had a 47% lower death rate and complications dropped by one third," he says. "VHA has tried it across 74 hospitals; results show an 80% drop in mortality."
So why is adoption so slow?
"If we had a drug that could cut complications by this much, everyone would implement it, we would have ads all over TV, and lots of people would become rich from it. But it's free, and ironically, that's part of the problem," he said. "Contained in checklists are values very different from what we have in many cases. It requires humility, discipline, and teamwork."
Teamwork, by and large, is hardly ingrained in healthcare, an autocratic system if there ever was one.
And the system is costly. "Healthcare costs are the fundamental issue of our generation," he said. Gawande used a historical analogy to illustrate the seriousness of the problem.
In the 1900's, it was food. Forty percent of income was spent on food and 50% of the population depended on agriculture for employment. Governments rose and fell over this issue. It was responsible for tens of millions of deaths. The market couldn't solve it. Food was largely produced by tenants and sharecroppers. It didn't pay to invest in mechanization.
Food shortage was one of the reasons Communism developed. It failed too. The incentives were all wrong. But through a combination of government and private solutions, the food problem was largely solved in the developed world. It was solved by providing farmers with knowledge and power. It used comparative effectiveness and financed incentives. The government funded agricultural extension services, the National Weather Service, and other programs. Financial incentives helped develop a nation of farmers who owned their land. In one generation, outlays for food went from 40% of income to 20% and only 20% of employment depended on farms.
The most difficult skill in this transition attempt is leadership, Gawande contends. "The hardest thing to do is lead institutions -- to make those necessary changes.
One of you will be the first institution, to lower healthcare costs. It hasn't happened yet."
In closing, he offered a personal anecdote to illustrate the seriousness of the problem:
"My son was having trouble at school, and I was upset that he was stuck in a class of 30 where he was getting lost. So I approached the school superintendant after a school board meeting and asked what he was doing to lower class size. He said, 'do you know what I spend most of my time doing? Figuring out how to fight rising healthcare costs.'"
"Oh, I said. The system had a cap on taxes and so had to take from other areas to pay for healthcare. I operated on one of the teachers there for lymphoma. She's doing well, but I realized she and I were one of the reasons costs were going up so fast for the school system. The choice should not be whether my son gets enough time or whether that teacher gets great lymphoma care.
It's always nice to have a trip to San Diego in the middle of heat wave. Got on the plane in Nashville Sunday at 10:00 a.m. at 92 degrees and climbing, with high humidity—and deplaned in San Diego three hours later at 70 degrees and very little humidity. But you're not reading this for a weather report.
I'm here because the American Hospital Association's Leadership Summit is being held here, and for some reason, they kick the thing off bright and early on Sunday.
I got here too late to attend the early sessions, but in time to catch the first keynote speaker, Tom Brokaw, who needs no introduction.
As a septuagenarian, he pretty much gets to do what interests him these days, and what interests him is the divisiveness that paralyzes our public discourse, our politics, and even our interpersonal relationships—at least that was my take on his talk.
I was curious about what one of the biggest news personalities of all time would have to say about healthcare, and I wasn't disappointed—he has eight physicians in his family. More on that soon. But as you might imagine, Brokaw started by tackling a bigger subject than healthcare.
"What happened to the America I thought I knew?" he asked, rhetorically.
For a man who lived through and covered 1968, with its race riots, Vietnam, and the assassinations of Robert Kennedy and Martin Luther King Jr., that's a pretty damning question all by itself. "Have we become so divided that we are headed for a crash landing?"
He used a medical analogy to describe the problems we're facing as a nation.
He likened the country to a patient who has arrived at the emergency room after undergoing a massive trauma. Experts, including various medical specialties are all there, and as the patient is suffering in the ER, they refuse to talk to each other because each of them is so egotistical that each thinks they know best how to treat the patient's problems and that their solution is the only one that works. Meanwhile, the family is aghast as the patient suffers and his condition weakens.
The problem: we're the family, and the politicians are the doctors who refuse even to communicate with each other—much less find a compromise solution that will get the patient back on his feet again.
"We have become more divided than united," he said.
We owe more than that to the men and women who serve in today's military, he says. We are now fighting two of the longest wars in American history, and only about 1% of the population has had to make any sacrifices. When they get back, he says, they must ask themselves, is this what we're defending?
We owe more to them, our children, and to the future of this country than to wallow in our differences, he says.
"Can we get to a common ground? Can we find compromise?"
Brokaw reaffirmed his belief in American exceptionalism—the belief that we are the world's beacon of opportunity, but that notion is in jeopardy.
He told a story of three exceptional public servants, senators Bob Dole, Phil Hart, and Daniel Inouye, all of whom recovered together after receiving grievous wounds in the Second World War. They resolved together to dedicate their lives to public service, after growing up in the Depression only to be sent off to fight two of the biggest military powers the world has ever seen in Nazi Germany and Imperial Japan.
Despite political differences, the three senators managed to work together, as did dozens of others in postwar America. Now that spirit of cooperation has been lost.
Brokaw told of a conversation he recently had with two young congressional staffers, friends who worked for a Democrat and Republican representative respectively. The two friends get together to eat, drink, and talk politics frequently, finding that they agree more than they disagree. Meanwhile, their bosses, the purported leaders of this country, refuse to be in the same room with each other.
Brokaw encouraged healthcare leaders to avoid the same trap. He encouraged various healthcare stakeholders to work together with rivals to increase value and transparency.
"How can you work together to help people?" he asked. "It's not about tech bells and whistles and ordering tests."
That will prove a shining example to the rest of us, he says, who need to "re-enlist as citizens."
On Monday, I expect to be able to report on some of the success stories of those efforts as we get further into the conference.
Recently, I was talking to the vice president of medical affairs at a major Midwest hospital system, and the conversation turned to physician employment. A physician himself, he reflected on the shift we've seen over the past dozen or so years on the subject of physician employment.
About a decade ago, hospitals were busily divesting themselves of hastily-acquired physician practices that weren't panning out as the hospitals had planned. What they found was that they were the (sometimes willing) victims of a bubble in physician practice valuation. Not only that, but they found that once they had acquired the practices, they had neither the expertise nor the systems to run them efficiently or to ensure the productivity of physicians who had become employees.
WEBCAST: Cultivating Physician-Hospital Alignment in the ACO Era When: July 20, 2011
Register today for this live event and webcast
They couldn't get rid of these practices fast enough.
Anyway, he chuckled a little when he described the shift, and I'm not identifying him because he asked that the following be considered off the record.
"A big part of our future is in alignment and integration," he said. "Now, cardiologists, for one example, are knocking on our door and practically begging for employment. That allows us to be innovative in employing right groups who are really interested in working with systems and being measured for quality and productivity."
Yes, hospitals are once again interested in acquiring physician practices, mainly because it offers them a way to ensure accountability, quality, and productivity in an era where excellent performance on those measures is financially rewarded. And this desire for employment stretches far beyond cardiology. But the work is really in the integration, not the art of the deal.
We dove into that topic recently at a HealthLeaders Media Roundtable that I hosted here in Nashville. While no one had the absolutely foolproof recipe for attaining integration and accountability, they all have a lot of experience doing so, and it would behoove many leaders at hospitals and health systems that are neck deep in physician acquisition to listen to what they have to say.
Among the nuggets of wisdom:
"Health systems are approaching employment of physicians from a healthy level of conservatism."—Mike Murphy, Trinity Health
"Physicians feel like they have to be aligned with somebody. We're seeing that on the primary care side, but cardiology is probably the most impacted product line right now. Orthopedics is also heading in that direction. But alignment is what begins to create the desired effect, which is efficient care, better-quality care, and cost savings. When you get that alignment, it's amazing what can happen from a care standpoint."—Kent Wallace, Vanguard Health Systems
WEBCAST: Cultivating Physician-Hospital Alignment in the ACO Era When: July 20, 2011
Register today for this live event and webcast
The quality of care that's delivered is inversely proportional to the number of specialists per population. It's directly proportional to the number of primary care physicians per population. If you look at the procedure volumes and hospitalizations per thousand, you require far greater primary and extender populations than you do specialty.—Steve Moore, Catholic Health Initiatives
There's plenty more advice on one of the toughest challenges facing hospitals and health systems as they try to integrate lines of business that have long operated in silos. Check it out in this free report.
Efficiency is often in the eye of the beholder. I was just talking to one of my colleagues the other day about working hard versus working smart, and I was making the case to him that I feel like I work as smart as I possibly can. Without that sense of efficiency and juggling as many projects as I can at once, none of them would ever get done. But that doesn't mean I'm necessarily right. If someone who knows what they're doing got into the science of how I work, I'd be willing to be they could find at least a few ways I could improve my work capacity.
Margaret Van Bree had a similar thought nearly two years ago as she took the reins as CEO of St. Luke's Episcopal Hospital, the flagship of the health system of the same name in Houston.
"We benchmark our performance against other hospitals, and we have a higher case mix index than many in the country," says Van Bree, who holds a doctorate in public health from Tulane. "But still, our length-of-stay was longer than it should be."
Not only that, but Van Bree is a firm believer that efficiency and quality in healthcare are directly related. Walking the halls, she says, the hospital seemed to be operating at capacity, only it wasn't.
"People were operating at this feverish pace," she says. "It wasn't like we were running at 95% occupancy and it had to feel like a fire drill. Yet people still had to use heroic efforts every day to keep up."
Decision-makers at St. Luke's were interested long term in building a replacement facility, but first, they wanted to make sure their current facilities were being used as efficiently as possible.
"We are contemplating a replacement facility and we don't want to build more beds to accommodate our inefficiency if there's a better way," she says. "If we could be more efficient, could we shutter units and operate on a smaller chassis?"
"We shouldn't put more into plants and operations than we need to."
That meant some extensive process re-engineering was in order.
St. Luke's is one of 14 hospitals (and three medical schools) which make up some of the 49 healthcare institutions that are part of the largest collection of clinical space in the world—Texas Medical Center in Houston. Even though the system has plenty of space for expansion outside the central downtown location of TMC, options for replacement and expansion are limited on the TMC campus. That forced them to make the necessary decision to improve processes to get more out of the space they already have, says Van Bree.
GE Healthcare Performance Solutions was brought in to consult about ways to optimize the space and time constraints at the hospital. The project, as you might guess, is heavily populated by physicians, who found their time spent at St. Luke's was less productive than it might be. Though there are lots of components in the exercise, big gains stood to be made by doing a better job of patient care management and block scheduling for the physicians, Van Bree says.
"Some of the initial work has been on smoothing out variability in the elective operating room," she says. "It's six times greater than in our emergency room."
Physicians there preferred the first come, first served nature of scheduling elective surgeries, she said, but that wasn't working very well at St. Luke's—even with 42 total ORs available. Implementing block scheduling, which allows them to do several cases in one block of time, wasn't perfect either.
"Rooms were blocked 91% of the time. Optimally it should be 48%," she says. "We had the ability to add 5,000 patients by freeing up these blocks."
Physicians agreed to help find a solution that worked for all of them, and the institution.
"When you're talking with physicians about block scheduling vs. first-come first-serve, those are really difficult conversations," she says.
You might guess IT was involved here, and you'd be right. A sophisticated modeling software tool was used to weigh surgical demand against required resources, evaluate hundreds of thousands of potential scheduling scenarios, and allocate block time in a way that meets surgeons' needs while also accommodating new cases and flex capacity.
A team of physicians looked at many of the possible scenarios that the software presented, and collectively decided upon the most time-efficient schedule for the surgeons and the hospital as an organization. That helped with culture change, says Van Bree.
"They are willing to partner because it gives them greater control and from a leadership perspective, causes them to 'own' pieces of this organization," she says.
Concurrent work is progressing on moving patients efficiently through the organization, which should be both an employee- and patient-friendly effort. As Van Bree notes, the hospital "felt full" but actually wasn't.
By re-engineering the best ways for patients to be moved through the system, the goal was to improve patient care and satisfaction, improve staff satisfaction, standardize employee roles, and improve communications across departments, hopefully yielding better decision making and financial benefits, among others.
For example, Van Bree says, care areas should be better able to prioritize how they take patients. An inpatient might have a final appointment with radiology before she's discharged. Yet she still has to wait in line with many others who are ahead of her in the queue, which might mean that discharge is delayed by hours, if not a whole day.
"If that patient goes first, we might be able to free up a bed," Van Bree says. "There's no way to tee that up right now, but a big part of this project is to take away that white space where we're really not advancing patient care."
Not only that, but this kind of work is likely going to lower the cost of any replacement facility that gets built, because the inefficiencies that exist now won't be baked in, she adds.
"If you are in an old plant you can't avoid the question of rebuilding, but there's an appropriate hesitancy for anyone considering big building projects right now. We're trying to make sure that we're getting improvements we need from operations and that we are not asking our board to fund inefficiencies in our system," she says. "If cost per bed is $1-2 million, the difference between a 750 and 650-bed facility…well there's a lot of difference."
We learned this week that yet another court has ruled in favor of the individual mandatecomponent of the Patient Protection and Accountable Care Act, but we also know that we are far from finished as this issue works its way through the courts. Score one for those who understand that the whole system created by the law will collapse if people are not required to obtain health insurance.
We also see withering interest from hospitals, physician practices, and even the heads of big health systems in the proposed rules surrounding the Centers for Medicare and Medicaid Services' accountable care organizations. Score one for those who think government ought to stay out of this arena.
These are all interesting stories to follow, and I am not suggesting that they're not important. Whether the individual mandate survives certainly will have a large bearing on healthcare costs going forward for obvious reasons. Everyone needs healthcare, but not everyone pays their fair share, if they are able. The proposed Medicare ACO program, given its restrictions, seems more like a demonstration given the small number of organizations that are likely to want to participate. That will be worked out, in time.
But these narratives are not catching as much of my attention lately as they once did. New business alliances and mergers are much more intriguing.
Many outside observers are largely focusing on the wrong things when they try to get a big picture view of how healthcare is changing. The truth is, none of the legal and rule-making wrangling tells you nearly as much about how all this is going to turn out as the almost daily drumbeat of unorthodox—and previously even unthinkable—business unions that are now taking place largely not because of government pressure of one kind or another, but because the commercial market is demanding value and quality.
The pressure to improve those metrics starts with employers, which have finally decided that value and quality are the way to judge health insurance coverage for their employees. Employees themselves, footing more of the bill, are turning a more critical eye on their consumption of healthcare services.
Meanwhile, the oddfellows unions in healthcare continue to pop up. It's early in the game, so it remains to be seen whether any of these unorthodox tie ups that amount to vertical realignment—between hospitals and health plans, physician practices and hospitals, and even for-profit and nonprofit hospital companies joining together—will be successful at improving value or cutting costs.
But you can bet many of them will be successful from a business point of view. Does that mean they will ultimately drive down costs? Maybe not. In other industries, size and scale have become important not only for cost savings, but for negotiating healthy price increases as well.
All of which leads me to whether any of this is going to be enough to overcome the annual double digit increases in healthcare costs. That's still a long way from being decided, but I'd put a lot more of my chips behind it now that value has finally become important in shopping for healthcare—whether you're an individual, an employer, a hospital, physician group practice or health plan.
No, they’re not going out of business, at least not the vast majority. But many of them have read the writing on the wall—which points to greater investments in affiliated services such as home care, clinics, physician practices, and nursing homes, among others—and are concluding that they are unwilling, and in most cases, unable, to invest in these pieces of the care continuum. Instead, they are making preemptive moves to affiliate with larger regional partners, thus sacrificing their independence. In short, standalone, independent community hospitals seem to be a quickly vanishing breed.
There are a multitude of advantages on the community hospital side of the deal. Of course, they gain the benefits of being in a larger network, which are vast. First, when dealing with commercial insurance contracts, they are able to tie into the contracting expertise of large systems, and more importantly, their market clout. They’re also able to tie into larger systems’ clinical (and financial) information technology systems, as well as their array of training expertise on these systems. In an era in which providers will increasingly be reimbursed based more on the quality of their care rather than the volume, this kind of implementation and training is essential. For the bigger partner, such affiliations expand their network and, let’s face it, give them a better stance at the negotiating table with the big commercial insurers at contracting time.
If you’re like me, you peruse the daily news looking for which hospital it will be today. Lately, if a day goes by without another announcement of some sort of affiliation agreement between a community hospital and larger regional player, it’s like something’s missing from my day.
Not that I take any joy or sorrow from reading about these deals, but they’ve become so commonplace. For those leading community hospitals, the affiliation environment is pretty good, especially if you control your local market. That won’t necessarily be the case in the future.
Although circumstances are entirely different, I see some of the same forces at play in this rush to grab market share that I saw back in the ’90’s when hospitals routinely spent millions buying up physician practices only to find later that controlling market share was hardly enough to make the acquisitions a success. Of course, the biggest difference between the buying spree of the ’90s on physician practices and the post 2010 rush to affiliate with community hospitals is the routine absence of cash in most of the deals I’ve seen. Governance issues aside, that seems to protect both parties should the deal not work out as they anticipate. That sense of caution was notably absent in the rush to acquire physician practices in the past.
Standalone community hospitals have been able to withstand big challenges in the past, but the fundamental restructuring of the reimbursement system seems to be a bridge too far. The injection of risk into the business equation for a community hospital appears to be the last straw. The last big cottage industry in America is going by the wayside, and the implications of that transformation are just beginning to be felt.
For now, patients might not see big changes. In many cases, the local hospital, despite the affiliation, is keeping its own name, and much of the work on transformation has less to do with what the sign out front says and more to do with the behind-the-scenes process and IT re-engineering I mentioned above. That’s a bright side of these changes. Another bright side is that the struggling community hospital gets to stay open indefinitely, although they are no longer in as much control over their ultimate fate.
I know what you're thinking: Is this just another headline designed to get me to click only to find out it has nothing to do with the story? No such deception here. In fact, bringing the house call back to healthcare might be an interesting idea whose time may have come--again.
As you know, long before health insurance, HMOs, capitation and Medicare, much of medicine depended on the house call. It was a simple, all-cash (or barter) business. But gradually, as more employers began to provide healthcare benefits in lieu of raises to their employees, the practice faded away.
Patients no longer had to take much responsibility on the financial side (or personal responsibility side, for that matter) for their care. In many cases, customer service went out of style in healthcare at about the same time. Still, many patients remained satisfied. They made the quick transition to making an appointment and going to see the doc, and the best part was, they never (or rarely) saw a bill.
Those days are long gone now for most people, so the time might be right for the house call to make a comeback. End of history lesson and enter Bob Fabbio.
Fabbio has no reason to jump feet first into healthcare (he's already rich from starting a company from nothing and selling it to IBM) other than the fact that he was angry that more than half his day was wasted on a 2006 routine trip to his primary care physician's office.
"I got up to go to doctor, left at 9 a.m., and between all the hassles, I didn't return until 2:15 p.m.," he says. "As I was coming down my driveway, I realized the messiest market in the world is healthcare, and wouldn't it be nice if routine visits could truly be made routine."
With that in mind, he started WhiteGlove Health in Austin, TX, in 2006. The gist of it is this: the company charges around $400 a year for its service, and $35 per house call. Patients see registered nurses or nurse practitioners (not physicians) who bring with them a care package of fluids, OTC meds and healthy snacks, and provide any needed prescriptions--outside of narcotics--necessary to treat the patient's illness. It's available from 8 a.m. to 8 p.m., 365 days a year.
"Patients don't seem to actually mind about not seeing a physician," he says. "In many cases in primary care settings, you often will only see nurse practitioner anyway."
Insurance, as you might guess, is not involved.
Companies, however, are. Many have agreed to pay the yearly membership fee because Fabbio's proprietary analytics (he is an IT guy, after all) show it's a good investment. About 46% of the company's visits are to workplaces—cutting down on absenteeism. In case you might think this is a passing fad, WhiteGlove is rolling out a chronic care service with essentially the same structure, and counts not only individuals as clients, but an impressive number of companies in the markets where it operates—currently Austin, San Antonio, Dallas, Fort Worth, and Houston in Texas and in Boston and Phoenix. It may have added other markets as I'm writing this, but on the horizon for the rest of 2011 are: Tucson, Denver, Columbus, OH, Hartford, CT and Nashville. And, by the way, they've filed for an initial public offering to complete the build-out.
The point is not whether White Glove has a good idea or a sustainable business model. The point is that companies like this, whose leaders have little experience with healthcare, aren't letting that stop them. They're showing leadership and an innovative spirit, and they just might be horning in on what you've considered your territory.
Entrepreneurism is alive and well in healthcare, and it seems as though just about everyone with a big wallet and bigger ideas is bidding that their idea to make healthcare better, faster, and cheaper is knocking on the virtual door to be let into the game.
Why? Lots of people have opinions, but mine is that the rush to create something new in healthcare delivery is finally happening because it's gotten so expensive that most regular people are finally having to pay for much of it out of their own pockets. That allows entrepreneurs with a good idea to potentially do an end run around the seemingly boundless bureaucracy that in the past has easily encircled and strangled innovation in healthcare. Suddenly, faster, better and cheaper actually matters.
It might be time for you to get on that bandwagon too.
Who's going to shop for healthcare in an emergency? How would you even begin to shop for complex procedures like heart surgery? Who's going to look for a discount on cancer treatment? Anything like that is probably going to meet and easily exceed your deductible anyway. And besides, saving a few bucks on treatment is probably the last thing on the minds of people suffering from these maladies—their family members, too.
Those are all valid concerns and I don't have a good rebuttal. But just because people still can't—or are unwilling—to shop for high-end treatment doesn't mean the idea doesn't have merit. I've heard this argument for years, especially back when the federally endorsed method of reducing healthcare costs revolved around consumers shopping for care using their health savings accounts.
But what if shopping for healthcare focused on the little things we all need to access, such as primary care, prescription drugs, or other, less life-threatening and immediate procedures? That's where a little consumer involvement could actually work to improve quality and bring down costs.
ROUNDS: The Real Value of ACOs
When: August 16, 12:00–3:00 pm ET Where: Hosted by Norton Healthcare, Louisville, KY Register today for this live event and webcast
What's changed in the past several years since the Bush administration touted HSAs is that most of us are paying more out of our pockets for our healthcare—a lot more—than we were at that time. Companies, including my own, are instituting high deductibles and high coinsurance requirements for their employees who have insurance. I get it.
But we're largely at the mercy of those who provide the care, and the fact that we're all paying a lot more for healthcare out of our own pockets hasn't translated to lower costs. But that may be changing as a host of companies are seeking to provide the kind of information that makes it easier to save money on routine care.
In some cases, these companies do the shopping for you—you just have to define the parameters, sort of like establishing your preferences and letting eBay do the searching legwork for you.
Recently, I spoke with Howard McLure, who is former president of CVS/Caremark, about his new gig, which, you guessed it, involves getting consumers to shop for healthcare—sort of.
McLure is transitioning to become chairman and CEO of change:healthcare, a company that uses employers' claims data to help find better deals for employees on the healthcare that they have to pay for out of their own pockets. His isn't the only company that does this, but the idea sounds promising.
It works by comparing de-identified claims data across the client company to help locate better prices for primary care, dentistry, prescription drugs and a variety of other small-dollar healthcare expenses that can add up to big bucks over the course of a year. The larger the company, the better the data, and change:healthcare can even combine two or more companies' claims data as long as they share the same insurance network.
Let's say you pay $85 each time you visit the dentist for a cleaning. Maybe one of your colleagues—probably someone you don't even know—pays $60. McClure's company's database can let you know about the cheaper price if it fits within your chosen set of parameters—distance from you, quality, services offered--and lets you know about the option to save. You don't have to do it, but at least you have the information.
McClure acknowledges the bigger the employee pool, the more likely it is that his company can find more ways to save for beneficiaries. Right now, they're finding ways to save for about half the population for a given company.
"We're seeing very good engagement levels," he says. "About 45% of employees are taking advantage of the information," meaning, they're switching providers to find a cheaper price. He says the company is finding about $350 a year in potential savings for the average beneficiary. That may not sound like much, but if my company hired them to find these kinds of savings for me, you can bet I would take advantage of it. So will a lot of other people.
So while shopping for healthcare has miles to go before it's really effective, baby steps like these are starting to gain traction. It's about time.
A dual audience, some in attendance and others online, heard senior leaders from three exemplary health systems present detailed, diverse strategies for coordinating care and aligning reimbursement Thursday at Gundersen Lutheran Health System in LaCrosse, WI.
The live event, sponsored by HealthLeaders Media, featured these speakers:
Jeff Thompson, MD, Gunderson
Marilu Bints, MD; Gundersen
Deb Rislow, RN, MBA Gundersen
Dave Moen, MD, Fairview Health Services, Minneapolis
Marsha Vollbrecht, RN, Aurora Health Care, Milwaukee
There is no "one-size-fits-all" solution, the speakers emphasized, but it's important to begin the process of transformation now or risk being left behind as reimbursement strategies shift from fee-for-service to reimbursement based on quality and value. They each identified different tools that put the focus on value rather than volume.
Rounds Webcast: Coordinating Systems of CareOrder today.
Aim for High-Quality, Low-Cost Care
Thompson, CEO of Gundersen, spoke about innovative programs to bring high-value care to patients regardless of their reimbursement source as a strategy to prepare for greater accountability in healthcare in the future.
For instance, Gundersen, a fully integrated system, has nonetheless created a comprehensive heart attack program that links several providers that are not part of the Gundersen network. Thompson stressed modifying metrics, such as door-to-balloon time, from using Gundersen's "front door" to the front doors of all its partners.
He also demonstrated the health system's major lead in low cost-of-care statistics, despite the fact that Gundersen's patients have as many or more risk factors than those in high-cost areas. Health IT is a major component of the integration, but dedicated peer review among physicians about quality metrics is also key to building a high-quality, low-cost system, Thompson explained.
All of this is achieved, however, not with IT or financial reward in mind, but with a culture of coordination that depends on communication across specialties and across a variety of care providers, including nurses, care coordinators, physicians, and many others.
Rounds Webcast: Coordinating Systems of CareOrder today.
Negotiate Shared Savings Contracts
Moen spoke about building a network of providers and employer partners who share Fairview's vision for changing the way care is delivered and how it is paid for. The system has negotiated shared savings contracts with its commercial payers as a way to move toward a more accountable model.
Reduce Complications, Readmissions Finally, Marsha Vollbrecht shared key attributes of Aurora Health Care's Acute Care for the Elderly (ACE) program as a way to reduce complications, prevent readmissions, and provide better patient care. Given that seniors often have the highest cost profile in the system, focusing on their needs and coordination of care can yield impressive results, she said.
For more information or to order the program, click here.