Healthcare marketing refers to devising a strategy to attract, engage, and build long-term relationships with healthcare consumers. It involves utilizing various marketing channels, both traditional and digital. However, healthcare consumers favor digital channels.
Consumers make purchasing decisions by weighing multiple considerations, be it price, availability, or brand preference. However, recent research has indicated that emotional response is by far the most important factor pushing consumers to buy. When it comes to healthcare organizations, this emotionally-based approach calls for additional nuance.