Consumers make purchasing decisions by weighing multiple considerations, be it price, availability, or brand preference. However, recent research has indicated that emotional response is by far the most important factor pushing consumers to buy. When it comes to healthcare organizations, this emotionally-based approach calls for additional nuance.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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